Go - to - Market (Concept to Shelf) Business Process Improvements: Accountable for Go - to - Market (Concept to Shelf) business process improvements across RL franchise, identifying opportunities, securing cross - functional C - level buy - in, and driving delivery of multiple strategic initiatives. This included aligning creative vision with product strategy, reducing marketing assets waste, and setting up a Sustainability Operating Model to secure corporate commitments and enhance product storytelling, and establishing a 5 - year roadmap, process, and methodology to scale the digital product creation model for all RL brands. Digital Value Chain Transformation: Led change management and implementation team (SMEs & Scrum Masters) for digital value chain transformation, delivering visual line collaboration technology, product data governance, and raw materials management solutions. Orchestrated program management of a combined design and delivery agile cycle to drive best practices and continuous improvements • Strategic Narrative & Change Management: Crafted and delivered compelling strategic narratives to set a clear vision, inspire, and secure business stakeholders' support and engagement on an executive and operational leadership level. Architected and executed change management strategies while implementing metrics - driven frameworks to drive and measure organizational adoption of new processes and technologies • Lauren's Apparel Business Strategy: Directed revamp of Lauren's apparel growth strategy and delivered seasonal plans, established KPIs and frameworks to guide key initiatives, ensure effective execution, and enable ongoing calibration • Product Operations Digital Transformation: Championed $7MM+ digital transformation of product operations, establishing and managing a combined business and technology team that improved new products' deployment, increased automation, and leveraged key product data across the value chain. • Design Thinking Implementation: Implemented Design Thinking methodology within the Chief Product Officer's organization, executing multiple design sessions with leaders and experts to prototype future operating models, product vision, innovative workflows, and UX. Developed the toolkit and onboarded peers for wider adoption • Seasonal Centralization: Centralized 100+ seasonal calendars by implementing a unified methodology and developing a digital solution that enhanced collaboration and delivered clarity of timelines and deliverables; employed a proactive approach to drive change, fostering a culture that values adaptability and teamwork in achieving results.

• Speed - to - Market Initiatives: Led a team for speed - to - market initiatives across the brand's portfolio, optimizing $120MM+ annual replenishment operations and establishing enterprise - wide franchise governance to standardize processes, reporting, and accelerate global scaling. • Global Organization Strategy: Orchestrated global organization strategy for PVH Supply to increase team structure and decision - making efficiencies, collaborating with senior leadership to implement strategic direction and cascade changes across markets. • Strategic Portfolio and Project Management Framework: Designed and implemented a Strategic Portfolio and Project Management framework, elevating organizational delivery excellence through executive mentorship and the establishment of robust governance protocols and charters. • Strategic Off - sites & Knowledge Exchange: Hosted Chief Supply Officer quarterly global strategy off - sites and large scale NA supply chain annual events (100+ participants), facilitating cross - functional alignment on strategic initiatives and fostering enterprise - wide knowledge exchange.

• Product Expansion & P&L Management: Directed 10MM+ product expansion into the wellness sector, leading business model creation, marketing strategy development, and oversaw $1MM P&L of online exclusive brands. • eCommerce Business Planning: Championed eCommerce business planning and managed execution of $12MM strategic growth opportunities. • Global B2B Web Solution: Developed a global B2B web solution for sales analytics and team performance management for 800k+ Sales Representatives across 35 countries; selected by senior leadership to transform the direct selling business model in 6 LATAM markets