Financial Services
Education
Professional Services
Technology, Information and Media
Hospitals and Health Care
Active

Marco Cobarrubias

AI Strategy & Transformation Leader

About Me

Senior leader in business transformation and AI strategy with 20+ years of experience guiding organizations across Europe, the US, and LATAM through strategic change, operating model evolution, and capability building. Recognized for aligning C - Suite vision with execution, enabling organizations to scale and compete effectively in complex and regulated environments.

Jurisdiction

Spain | Mexico

Experience

Seniority LevelDirector
Years of Experience20+ years
Current StatusActive
Director & Strategic Advisor – AI Strategy & Intelligent Automation
2024 - Present

• Led AI adoption programs with executive teams, accelerating operational adoption from pilots to enterprise use. • Advises organizations on AI strategy, capability building, and intelligent automation roadmaps. • Develops AI maturity frameworks, governance policies, and operating models ensuring responsible and scalable adoption. • Designs and deploys AI Agents for internal knowledge access, document reasoning, workflows, and customer interaction. • Trains leadership teams on strategic use of AI, future of work, and value prioritization.

- Market & Partnerships in SaaS & Emerging Tech
2023 - Present

• Designed and executed market entry strategies for SaaS and IoT companies, reducing time - to - market by 40%. • Acted as strategic advisor to C - Suite executives, building roadmaps for growth, partnerships, and international expansion. • Developed operating models and frameworks to support scalability in regulated industries. • Connected emerging technologies (SaaS, IoT, Edge, Cybersecurity, New Space) with business opportunities, accelerating client revenue.

Director – Transformation & Service Delivery
2019 - 2023

• Led multi - country digital transformation programs, improving operational efficiency and standardizing execution across regions. • Designed governance frameworks, PMO structures, and KPI / OKR performance systems to align strategy with measurable outcomes and visibility at executive level. • Introduced early AI and intelligent automation initiatives to support decision - making, workflow optimization, and scalable operating models.Reported directly to global leaders on strategic progress and ROI. • Directed cross - cultural teams and strategic vendor ecosystems in regulated industries, reporting performance, risks, and strategic alignment directly to stakeholders.

Director – Strategic Operations & Client Transformation
2017 - 2019

• Established a multi - country operating framework, enabling consistent execution and client growth. • Designed strategic KPIs and dashboards for executive reporting and ROI measurement. • Supervised regional transformation initiatives to ensure scalability and resilience.

Director – Business Development & Strategic Growth
2013 - 2017

• Led sector strategy for telecom & media, expanding the client portfolio by 35%. • Executed compliance - driven growth initiatives, unlocking regulated market opportunities. • Coordinated international expansion projects integrating commercial, legal, and operational teams.

Director – Strategic Programs & International Operations
2007 - 2013

• Ericsson: Managed multi - country GSM / 4G rollout programs, aligning market strategy with technical execution. • InfoGlobal: Directed a $70M public safety transformation program, overseeing compliance and stakeholder engagement. • Masternaut: Led telematics operational transformation in Spain, driving +25% corporate adoption.

Education

Masters of Master's in Business IntelligenceUniversitat de Barcelona
2018 - 2019
Masters of Master's in International BusinessESIC / IE Business School
2003 - 2004
Degree of BScTecnológico de Monterrey
1987 - 1991

Certification

Total Certifications1

Improved operational efficiency by 20%, multi - country transformation programs at EY,, leadership, governance, and new ways of working across regions., Generated a $5M+ pipeline within 12

Skills

Core skills1
Languages2

Skills

Adaptability, Capability Maturity Model, Strategic Roadmaps, Decisiveness, Operational Efficiency, Bidding, Product Roadmap Development, Business Valuation, Corporate Governance, Autoscaling

Languages

Spanish
English