- Led go-to-market strategy for B2B/B2C energy-retrofit SaaS, reducing OpEx 65% while accelerating product launches. Generated 40+ demos in 4 months through optimized messaging, competitive positioning, and CRM workflows (HubSpot, Lemlist). - Defined end-to-end customer journey, messaging frameworks, and friction-point analysis to accelerate time-to-value. - Enabled 4 strategic partnerships ( e.g. Hometree, Selina) through executive-level sales enablement and collateral materials.

- Led GTM and product marketing for 8+ LATAM tech startups (incl. YC FinTech), managing a 6-person team. - Drove 30% increase in qualified leads through competitive intelligence, customer funnel analysis, and SEM/SEO optimization. Created sales decks, positioning frameworks, and launch messaging that accelerated adoption. - Increased client retention 30% through stakeholder communication, content strategy, and performance tracking (MQLs, SQLs, conversions).

- Led GTM for Mexico's first 100% digital life insurance product. Defining brand, sales, and communication strategy while pioneering in a new digital insurance category - Accelerated time-to-value by 25% (80s to 60s) and purchase rate by 41% via GTM strategy, funnel analysis (LTV/CAC, churn), and lifecycle email optimization. Secured 180+ media mentions (Forbes, - Entrepreneur) and 20+ top-ranking SEO content pieces, boosting organic traffic 25%. - Secured $150K+ in funding (Seedstars, Startupbootcamp) through competitive pitch decks and product narrative development.

Forward Programme: Leadership & Strategy Management

McKinsey

2025 - 2026

UK Royal Navy: Innovation for Ministry of Defence:

Common Mission Project UK

2024 - 2026