Manufacturing
Active

Massimiliano Sanna

Manager with over 20 years of experience in Product, Sales & Marketing, Business Development at the HQs of multinational companies manufacturing machines, systems and components. In Product, I managed the product portfolio and related commercial offerings, leading teams of Product Managers in streamlining the range and launching new products, thereby increasing industrial margins. In Sales, I managed global key accounts, international sales networks, and foreign branches, developing new markets and increasing revenue and profitability in existing ones. In Marketing, I coordinated international teams with the aim of renewing the company's 360° internal and external communications, organizing major international events, and improving brand awareness, including through trademark and patent management. In Business Development, I acted as a trade union between the markets and General Management, implementing new solutions and architectures for business growth, interfacing with other departments, and coordinating specific activities across all functions. I have been fortunate to work in important international contexts, managing and dealing with multi-country and multi-cultural teams, appreciating their diversity and individual contributions, and quickly learning how there are multiple sides of the same coin and how the same situation can have very different impacts depending on the country. Companies undergoing profound change, whether due to generational changes, acquisitions, or reorganizations, where the right balance between flexibility, resilience, empathy, tenacity and determination have allowed me to provide the added value necessary to achieve the expected results. My strengths are: business strategy analysis and planning, business plan, business development, market intelligence, product portfolio management, product marketing, solid knowledge of all aspects related to marketing and communication, marketing plans, pricing strategy, go-to-market strategy, P&L and budget responsibility, branch management, Key Accounts management, team building, team leadership, Intellectual Property.

Jurisdiction

Italy | France | Germany | Spain | Portugal | Netherlands | Belgium | Switzerland | Austria | Denmark | Sweden | Norway | Greece | Croatia | Albania | North Macedonia | Serbia | Bulgaria | Romania | Poland | Estonia | Lithuania | Luxembourg | Ireland | United Kingdom | Finland | Hungary | Czech Republic | Slovakia | Slovenia | Malta | Latvia

Experience

Seniority LevelExecutive
Years of Experience20+ years
Current StatusActive
Product Management Director
2023 - Present

Main responsibilities: - member of the Management Team - product portfolio management for the mechatronics products line - three-year plan and business development - launch of new products, with differentiated positioning by country; margins and time to market - management of the annual spending budget - market research and analysis, with processing of related trends - competitor analysis, benchmarking, segmentation and positioning - product marketing - coordination of a team in Italy and abroad (USA, China, Germany, Far East, Korea) - coordination of the activities of agencies, consultants and suppliers in Italy and abroad

Group Marketing Manager
2016 - 2022

Main responsibilities: - member of the Management Team - management of the marketing and communication plan for the Group - management of the annual spending budget - coordination of a team in Italy and abroad (UK, USA, China, Germany) - coordination of the activities of agencies, consultants and suppliers in Italy and abroad - coordination of dedicated media plans in the various countries; press office activities - market research and analysis, with processing of related trends - competitor analysis, benchmarking, segmentation and positioning - implementation of new activities related to the digitalization of processes/documents - implementation of a new product portfolio structure - product marketing - implementation and management of digital and social media; ROI measurement - implementation of a new Corporate Brand Identity and Strategy - new company website, SEO/SEM initiatives, digital ADVs with ROI evaluation - management of company trademarks and patents (Intellectual Property) - management of trade fairs and corporate events

Marketing Manager
2009 - 2016

Main responsibilities - member of the Management Team - management of the marketing and communication plan for the Group - management of the annual spending budget - coordination of a team in Italy - coordination of the activities of agencies, consultants and suppliers in Italy and abroad - management of corporate communications (internal and external, traditional and digital) - business strategy, with implementation of the value proposition and technological and price positioning in relation to the competition - market & business intelligence activities: markets, competitors, benchmarking, segmentation and positioning - product portfolio management: product marketing, roadmaps and life cycles - marketing plans and launch of new products coordinating all marketing campaigns (advertising, digital media, fairs, events, ...) and the documentation supporting the launch - management of the Corporate Price List, new pricing strategies with revenue projection and margin control - responsible for technical-commercial training activities, including the indirect sales force (agents and distributors), in Italy and abroad - customer satisfaction: survey, analysis of feedback and implementation of corrective actions - management of the Company Brands - multibrand strategy - and Patents; brand awareness protection and development activities (Intellectual Property) - management of trade fairs and corporate events - representing the Group in International Committees and Associations

Business Development Manager
2007 - 2009

Main responsibilities - coordination of the sales force on the markets to develop the results of a specific industrial segment - direct management of Global Key Accounts, implementation of new penetration strategies by market/customer/application, identification of new business opportunities - business plan; analysis of the world market (customers - competitors - applications), Demand & Supply, definition of KSF, implementation and verification of KPIs to develop the sector - implementation of new penetration strategies (markets - customers - applications, existing and new) - technical and commercial negotiation with preparation and review of sales contracts - product marketing; creation of marketing tools identifying the guidelines of the industrial segment - development and coaching/training of the sales force - representing the Group in the International Committees and Associations

APAC Branch Manager
2005 - 2007

Main responsibilities - start-up of the Chinese branch with assembly line; market/customer analysis and business plan to define the correct development strategy (i.e. warehouse sizing, import-export methodologies, sales channels & distribution networks) - sales results, margin, EBITDA and P&L of the Chinese and Australian Branches together with the respective General Managers - punctual verification of the P&L through the definition of control tools and the development of targeted sales and purchasing strategies - definition of annual budgets of the branches, control and management, periodic reporting - management of intercompany price lists - coordination activities between the Company management team and the Branches - support and coordination of all management activities of the Branches (administration, logistics, marketing, customer service, after-sales service) - development of an incentive plan for the sales force of the Branches; performance verification and selection/hiring of new employees - support to the sales network of each Country in the management of the distribution network and in the development of Key Accounts

Sales Manager
2002 - 2005

Main responsibilities - sales results for a specific product line in Western Europe, USA, India, Taiwan, Italy, China Turkey, Israel, Poland - management of directional customers, identifying and developing new business opportunities - responsible for a network of commercial agencies, negotiating and closing all sales transactions after the corresponding composition of the related Contracts - project leader of a cross-functional team to define the specifications of the machine and advance the order to testing - marketing plans to extend the product range - representing the Group in the International Committees and Associations

AREA SALES MANAGER
1999 - 2002

Main responsibilities - sales results for the Italian market - export area manager for English-speaking countries (UK, India, Hungary, Greece, Turkey) - responsible for a network of commercial agencies - representation in Italy of NOSAS Industrias of Barcelona to introduce 3M Mill Rolls technology

Skills

Core skills10
Languages3

Skills

business strategy analysis and planning
business plan
bubusiness development
market intelligence
product portfolio management
product marketing
marketing and communication
marketing plans
pricing strategy
P&L and budget responsibility

Languages

English
French
Italian

Services