Strategic brand equity leadership. Creative direction that grows business Building high-performance partnerships and cultural frameworks that connect brands to modern audience UGG (Young Hero): Led end-to-end campaign management repositioning beyond their winter-only perception. Pairing culture marketing with Hanni and expanding men's fashion enlisting creators to achieve +30% seasonal sales worldwide Yahoo: Architected consumer brand reinvention during company restructuring using 20+ integrated programs including Super Bowl (127M reach), new visual identity system, yielding 3x Comscore brand lift Stealth Start-Up: Secured $3.5M seed funding when an entrepreneur needed capital to make his online professional healthcare community a reality. Strategic planning acquired 0.15% of target market at beta launch AT&T (BBDO): Produced March Madness multi-channel efforts, bringing cultural relevance to the moment. Oversaw an $8M budget bringing with NIL contracts and communicating purpose initiative reaching 230M+ viewers Experiential Marketing Agency: Reimagined operations to scale founder's vision through organizational design, creating mission/values methodology and change management roadmap, increasing hiring by 5% in six months. Series C Spatial computing + AI Company: Developed go-to-market strategy during complex merger. Translated nuanced technology into sellable concept, gaining 8 ventures with A-list celebrities and Fortune 5 opportunity. TikTok (72andSunny): Directed global client management for gaming creator platform kickoff establishing credibility in the space. Formulated an online event series across 4 regions sparking sign-ups and content velocity. Conagra (180): Evolved a CPG property to excite Gen Z. Structured $1M immersive digital gaming experience that amplified engagement and brand affinity.