Hello, I'm Mea Cole Tefka.
Details
- Professional CategoryBrand, Marketing & Communications
- Location
- Years of Relevant Experience15-20 years
- Seniority LevelExecutive
- Consulting Rate (Hourly)150
Headline
๐ ๐ฏ๐๐ถ๐น๐ฑ ๐ฝ๐ฎ๐๐ต๐๐ฎ๐๐ ๐๐ผ ๐ป๐ฎ๐๐ถ๐ด๐ฎ๐๐ฒ ๐๐ต๐ฒ ๐๐ป๐ธ๐ป๐ผ๐๐ป, cultivating business impact through authentic relationships
Experience
Fractional VP of Brand + Innovation
Stealth Start Ups + Public CompaniesJune 2022 - CurrentStrategic brand equity leadership. Creative direction that grows business
Building high-performance partnerships and cultural frameworks that connect brands to modern audience
UGG (Young Hero): Led end-to-end campaign management repositioning beyond their winter-only perception. Pairing culture marketing with Hanni and expanding men's fashion enlisting creators to achieve +30% seasonal sales worldwide
Yahoo: Architected consumer brand reinvention during company restructuring using 20+ integrated programs including Super Bowl (127M reach), new visual identity system, yielding 3x Comscore brand lift
Stealth Start-Up: Secured $3.5M seed funding when an entrepreneur needed capital to make his online professional healthcare community a reality. Strategic planning acquired 0.15% of target market at beta launch
AT&T (BBDO): Produced March Madness multi-channel efforts, bringing cultural relevance to the moment. Oversaw an $8M budget bringing with NIL contracts and communicating purpose initiative reaching 230M+ viewers
Experiential Marketing Agency: Reimagined operations to scale founder's vision through organizational design, creating mission/values methodology and change management roadmap, increasing hiring by 5% in six months.
Series C Spatial computing + AI Company: Developed go-to-market strategy during complex merger. Translated nuanced technology into sellable concept, gaining 8 ventures with A-list celebrities and Fortune 5 opportunity.
TikTok (72andSunny): Directed global client management for gaming creator platform kickoff establishing credibility in the space. Formulated an online event series across 4 regions sparking sign-ups and content velocity.
Conagra (180): Evolved a CPG property to excite Gen Z. Structured $1M immersive digital gaming experience that amplified engagement and brand affinity.
Industry
- Administrative and Support Services
- Entertainment Providers
- Holding Companies
- Professional Services
- Technology, Information and Media
Specific Jurisdictions That I'm Qualified In or Can Cover
United States: New York, California, Illinois, Oregon
Language(s)
- English
I am interested in
- Professional / Business Networking
- Career Opportunities
- Providing Services based on my Expertise