Provide consulting, training, and mentorship through brand, corporate and marketing development for various clients within franchising, consumer products and technology industries. Work includes brand/corporate development and management, strategic marketing, creative development and design and training on marketing tactical execution. Roles include consultant and/or fractional CMO responsibilities, mentorship/training entrepreneurs, owners and marketing staff.

Senior Executive for a 6-year-old franchise start up concept in the Health and Wellness space which has grown to 400+ location, 45 states. Responsible for the creation of the National Brand and management Marketing programs and department including 12+ individuals and 6+ marketing and creative agencies in the functional areas of: corporate strategy, branding, marketing, advertising, PR, customer analytics, data integration, web development, digital and social media, as well as internal/franchisee communications. • Responsible for creation of the long-term strategic brand plan to increase the volume franchisee system • In-charge of creating/defining the Brand including establishing the brand standards, mission, vison, and core values • Created all creative, advertising traditional/digital, media strategies and store design to engage customer segments • Management of corporate/franchise websites: creative, SEO/SEM, PPC, content management and digital ads • Raised franchisee satisfaction with marketing/advertising programs 59% within the first 18 months (FBR results)

Senior Executive for a $350 million franchisor of multiple franchise concepts, including Melting Pot a 120-store international brand. Responsible for the creation and management of Technology and Marketing departments including 20+ individuals and 10+ marketing and IT agencies in the functional areas of: strategy, branding, marketing, advertising, customer analytics, data integration, web development, digital and social media, ecommerce, data warehouse development and IT as well as internal/franchisee communications. • Responsible for creation of the long-term strategic plan to increase the volume and franchisee engagement by 2020 • Responsible for all consumer and business technologies including the implementation of Omni Channel projects • Management of five company websites including creative, SEO/SEM, PPC, content management and digital ads • In-charge of re-branding the international retail chain and development of robust customer segmentation analysis

Senior Executive for Ashley Furniture HomeStores a $4 billion global retail division of the Ashley Furniture Industries. Responsible for the creation and management of a department of 10+, $80+ million budget and 9 advertising and marketing agencies in the functional areas of: branding, marketing, advertising, customer analytics, web development, digital /social media, ecommerce, and internal/licensee communications • Instrumental in creating a long-term business plan to triple the sales volume by 2022 • Business lead for the implementation of ecommerce and Omni Channel projects globally for Ashley Furniture • Management of seven company websites including creative, SEO/SEM, PPC, content management and planning • In-charge of re-branding the international retail chain and development of robust customer segmentation analysis • Evolving and re-energizing all advertising, creative and media strategies to target the Millennium customer segment • Implementation of new social channels for the company including Pinterest, vine, Google+ and Instagram initiatives • Developed and launch the company’s first mobile site and mobile marketing imitative • Determined and executed both national and local digital marketing initiatives including local listing, social programs and PPC initiatives