Profile
Technology, Information and Media
Retail
Hospitals and Health Care
Active

Miguel Garcia

Strategy & Execution | Customer Engagement & Digital Director | Transformation Lead

About Me

Out-of-the-box thinker and trusted leader with a strategic, enterprise-wide perspective. Executive with 18+ years of experience partnering with LT executives to design and enable commercial, customer engagement, and launch-readiness capabilities, leading transformation agendas that modernize ways of working through platforms, upskilling, and insight decision-making, delivering sustainable growth across global pharmaceutical markets.

Jurisdiction

Mexico | Brazil | Argentina | Canada | Spain

Notable Employer

  • Global Director, Digital Transformation, Strategy & Engagement at Teva Pharmaceuticals
  • Sr Manager, Multichannel & Digital Marketing (LATAM) at Pfizer Inc

Experience

Seniority LevelDirector
Years of Experience15-20 years
Current StatusActive
Global Director, Digital Transformation, Strategy & Engagement NotableTeva Pharmaceuticals
2022 - 2025

Accelerated customer engagement and commercial performance through global digital and data-driven transformation, reducing operational friction and improving execution efficiency. Embedded digital as a scalable growth driver across regions. Led the Digital AOP for 2024 and 2025, engaging 20+ markets and reviewing 250+ initiatives annually to capture demand, prioritize high-value projects, and govern execution.

Sr Manager, Multichannel & Digital Marketing (LATAM)NotablePfizer Inc
2008 - 2019

Led Global and LATAM digital and multichannel transformation within the Business Technology organization, serving as a strategic bridge among Commercial, Digital, and IT teams. Designed and deployed omnichannel, CRM, automation, and innovation initiatives to digitize customer engagement, improve marketing effectiveness, and drive measurable commercial impact across markets.

Education

Degree of MediaTec de Monterrey CCM
2000 - 2004
Diploma of MBA EssentialsLondon School of Economics and Political Science
2025 - 2026
Diploma of Executive Program Omnichannel Strategy and InnovationIAB Mexico
2025 - Present

Skills

Core skills0
Languages2

Languages

English
Spanish