• Led a full-scale brand transformation, repositioning the firm from a behind-the-scenes mass tort practice into a consumer-facing personal injury brand. • Defined brand positioning, messaging architecture, visual identity systems, photography direction, typography, and creative standards. • Directed redesign of the company website, conversion-focused landing pages, paid media, content, and customer-facing digital experiences. • Managed a $1M+ advertising budget and presented strategic recommendations directly to executive leadership. • Led a team of 2 creatives and external partners while establishing clearer creative processes and scalable standards.

• Transformed an internal creative organization from a production-focused service group into a strategic creative partner supporting marketing, merchandising, sales, analytics, and executive leadership. • Managed and mentored a team of 8 designers, copywriters, and creative specialists across brand, content, email, web, sales support, and customer experience channels. • Built scalable creative systems, workflows, governance frameworks, brand standards, and the company’s first scalable brand voice framework. • Implemented AI-assisted workflows that reduced development timelines by approximately 50% while improving consistency and output quality. • Delivered measurable business impact, including +385 BPS returning customer conversion, +33 BPS new customer conversion, and a 36.3% email conversion rate. Featured Initiative: Every Order Tells A Story • Created a customer storytelling platform highlighting entrepreneurs and small businesses using Quill’s Net 30 program to establish business credit and grow.

• Led creative strategy and development across digital, social, content, video, performance marketing, and customer experience channels for clients including Google, BET+, Cat Person, Form Health, Booking.com, Speedo, TB12, Milk Bar, Corkcicle, and SKYN. • Managed and mentored a team of 3 creatives while partnering with media, strategy, analytics, account, and production teams. • Presented creative concepts and strategic rationale to clients and stakeholders, using performance feedback and audience insights to refine creative direction. Selected Work • Cat Person: Audience research revealed customers prioritized ingredient quality and transparency over premium lifestyle imagery, informing a revised creative strategy focused on trust and product education. • Form Health: Supported creative initiatives for a telehealth company focused on medical weight loss and behavior change. • BET+: Developed social-first content strategies rooted in culture, community, creators, and audience engagement.

• Built production systems supporting streaming launches, branded content, and original digital series. • Managed contractors, editors, designers, motion specialists, and production partners across distributed teams. • Led production operations for the launch of the Hi-YAH! streaming platform and created scalable workflows for high-volume content delivery.

• Developed digital campaigns, creative technology initiatives, and audience engagement experiences for Disney, Universal, Sony Pictures, Warner Bros., Paramount, Lionsgate, Fox, and A24. • Collaborated with designers, developers, editors, motion teams, producers, and strategists to translate cultural insight and audience behavior into campaign experiences. • Helped shape audience-focused creative strategies for major entertainment campaigns, including Get Out, balancing mainstream appeal with culturally resonant storytelling.

• Created integrated campaigns, motion systems, digital experiences, and production-ready creative for Coca-Cola, Samsung, Intel, P&G, Purina, and Allstate. • Partnered with art directors, copywriters, producers, editors, developers, and production teams to translate campaign ideas into polished visual executions. • Recognition includes Cannes Shortlist, FWA, and ADDY Silver.

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Claude Code 101

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Claude Code in Action

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Claude Platform 101

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Introduction to Claude Cowork

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