Gaming/Tech | Leadership Team | Global operations: Riyadh (HQ), Barcelona, Helsinki, Shanghai | Company size: 100+ employees - Global trajectory: Joined the company in Riyadh (KSA), living and working there for 16 months before returning to Barcelona to lead the international expansion, while maintaining full global responsibilities. - Strategic impact: Built People & Culture function from zero to global scale, operating as strategic co-pilot to CEO on all organizational matters during the hypergrowth phase. - Employee Relations Leadership & restructuring: Led Employee Relations throughout the company's journey, including managing dismissals, mediations, and the final ERE (collective dismissal) in Barcelona, as well as handling contract terminations in other geographies (Riyadh and various Employer of Record contracts). - Organizational architecture: Co-designed company structure, operating model, and growth roadmap with the CEO. Enabled scale from startup to 100+ employees across 4 countries while maintaining agility and decision-making speed, throughout a robust workforce planning and an iterative OD. - Culture & People systems: Created adaptive, values-driven culture from scratch that became core to employer value proposition. Led 5-step culture definition process engaging the entire organization, resulting in Boldness, Togetherness, Growth values that guide daily decisions. Designed a comprehensive Talent and Performance Management System connecting company strategy to individual growth through OKRs. Built transparent career frameworks making growth tangible and achievable, reducing ambiguity and increasing internal mobility. Implemented HRIS, ATS from scratch, and integrated people analytics into executive decision-making. - Leadership Development: Created Leadership Development Playbook aligning leadership practices with company vision, emphasizing servant leadership, strategic thinking, collaboration, and agility. Embedded continuous feedback into organizational DNA through frameworks, training, and modeling; feedback became a tool for growth, not annual compliance exercise. Provided executive coaching to Leadership Team and managers across all levels, elevating capabilities and embedding growth mindset. Mentored People & Culture team members, developing the next generation of HR leaders through real-world organizational challenges. - GloCal operations: Pioneered "GloCal" (Global mindset, local sensitivity) approach balancing global consistency with local market sensitivity, critical for navigating diverse regulatory, cultural, and talent landscapes. Established scalable people operations while preserving startup speed and flexibility.

Original Grocery Business Unit | International scope (South Europe) | Company size: 1200+ employees - Strategic Partnering: Grocery Business Unit management committee member, driving people strategy across France, Spain, Portugal, Italy. - Commercial Excellence: Designed and delivered Commercial Excellence program elevating sales team effectiveness and cohesion across multi-country operation. - People Leadership: Led organizational planning and People Plan development connecting directly to commercial strategy. Led cross-functional Leadership Development initiatives building management capability across Europe. Shifted HR from reactive support to proactive business partner — measured by leadership team NPS and business KPI achievement.

Player Support, Technology, Game Development, Marketing, IT&Security | International scope (EUR, UK, US) | Company size: 2000+ employees - Multi-team Organizational Design: Led org design for IT, Tech, and Customer Service teams, including complex restructuring affecting 100+ roles. Managed change with minimal disruption to service delivery. - Global IT Integration (US-EU): Core member of CIO Leadership Team architecting federated IT organization across Activision Blizzard King. Led organization design preserving cultural identity while achieving operational integration, balancing "One ABK" with entity autonomy. - Complex ER & layoffs: Managed conflict mediation, and set precedents for fair, consistent people practices globally, while leading Employee Relations with the works council representing the Customer Service area (a strategic business area for the company). Managed both individual dismissals and highly sensitive layoffs across other teams, including Marketing, Engineering, and Game Development. - GloCal operations: Strategic HR partner to 200+ person global organization spanning technical and creative functions across Barcelona, Stockholm, London, Berlin, LA. Trained in agile methodology, embedding this approach into HR delivery. Designed and delivered change programs supporting major organizational shifts, technology implementations, and team restructurings. - Leadership Development: Provided 1:1 coaching from VP to mid-management level, focusing on leadership effectiveness, team dynamics, and organizational change navigation. Active member of Diversity, Equity & Inclusion forum and employee networks; served as ambassador and trained managers on inclusive leadership and unconscious bias.

Life Sciences | Sept 2015 – Feb 2017 ; Feb 2012 – Jan 2014 (2 tenures, totaling 3 years) Medical Nutrition and OTC | Spain and Portugal | Leadership Team member reporting to the General Manager, managing the People function for 200+ organization (75% commercial) - Business transformation & turnaround: Co-Led strategic pivot, partnering with GM and Finance Director on a comprehensive change management program addressing severe regulatory pressures and competitive threats. Drove organizational adaptation supporting business digitalization, including design of new strategic departments (Market Access, Digital, Sales Force Excellence). Results: Shifted organizational culture to customer/patient-centric approach while navigating structural changes and leadership transitions, returning business to profitable growth trajectory in 18 months while maintaining (even improving) team engagement during intense change period. - ER & Complex layoffs: Managed sales force layoff across the country, and outsourced workforce as part of that business transformation. - Talent & Development: Created and implemented sales competency framework with integrated online training tool, professionalizing commercial organization. Provided executive coaching and deployed MBTI and PDI individual/team sessions across organization. Led all internal communications, ensuring transparency and alignment during turbulent periods.

People Operations: Led the People function for premium coffee brand in growth phase, with special focus on engagement and workforce planning

Waters Retail and Out of Home businesses | Spain | Leadership Team member reporting to the General Manager, managing the People function for 350+ organization - Complex ER & layoffs: Led HR efforts during M&A integration with parent company, managing entire the people stream, involving works council negotiations, dismissals and retirements and job moves. - People Operations and development: Deployed people plans supporting aggressive growth strategy for OOH and Retail channels. Deployed people plans supporting aggressive growth strategy for OOH and Retail channels. Provided executive coaching to executive team and mid-management. - People Leadership: Led a HR team of 5 across headquarters and 2 manufacturing facilities

Regional lead for talent and leadership development across Iberian operations, managing project team (Feb 2011 – Aug 2012): - Leadership Development deployment: Led implementation of Leadership Development program across factories, sales forces, and headquarters as member of European project team. - Lean Management integration: Incorporated Toyota Lean Management principles into leadership development, creating "High Performing Organization" through individuals and teams growing as "One Team" - Designed and managed comprehensive talent development initiatives: coaching programs, talent assessment, succession planning, performance management - Provided formal assessments ensuring alignment and development against program framework - Influenced hundreds of leaders across manufacturing and commercial operations, creating lasting capability lift Talent Management Lead (Feb 2010 – Dec 2011): - Led performance management, training & development, talent assessment, and succession planning for Iberian Region, designing and deploying the process, system and tool (SuccessFactors). - Established and led company coaching program, training internal coaches and embedding coaching culture

Secondment supporting Food & Beverages business unit talent management project implementation

- Core team member developing and deploying first integrated Talent Management solution (supported by SuccessFactors) impacting 250,000+ employees globally - Set foundation for global talent and performance management practices across the entire Nestlé Group.

FMCG | Factory, Warehouse, Sales, HQ | Spain | HR full spectrum with a scope of 300 employees - ER & Collective Bargaining: Led negotiations with the works council at the factory and warehouse, successfully navigating and resolving several complex company agreements and labor conflicts. - Comprehensive HR Operations: Managed full HR generalist scope for 200+ people across HQ, Sales (Grocery, Vets, Breeders), Factory, and Warehouse. Led SAP HR implementation for Spain operation, establishing digital HR foundation - Talent & Development: Teamed up with the EUR Region team in Learning & Development projects deployment.

Advanced Award in Organisation Design & Development

CIPD

2020