- Led UX improvements focused on optimizing the checkout flow, aiming to reduce friction and improve conversion - Contributed to the implementation of two new product verticals: flights and cruises - Improved the mobile search experience, making it more intuitive and user-friendly - Redesigned key website sections based on user research insights, gathered from Hotjar and Microsoft Clarity, and business objectives - Balanced user needs with business goals to improve overall product value - Collaborated with developers and marketing teams to define and implement UX improvements

- Delivered end-to-end design solutions for web and mobile interfaces across multiple projects - Collaborated with a UK-based startup in the construction industry, contributing to both UX/UI improvements and graphic design needs - Designed user-focused landing pages, product interfaces, and visual materials - Adapted quickly to different business contexts and user needs

- Designed the MVP for a platform connecting home buyers with real estate agents - Defined product structure, user flows, and core interactions - Created and maintained a scalable design system and style guide

- Improved account verification rate from 20% to 70% and onboarding completion from 50% to 95% - Led UX improvements for both web and mobile platforms using a user-centered approach - Conducted user interviews and translated insights into actionable design decisions - Analyzed user behavior and product data to prioritize features and improvements - Designed onboarding flows, app store assets, and key user journeys - Built and maintained design systems and ensured UI consistency - Collaborated with cross-functional teams in an agile environment

- Designed visual materials for digital and print (presentations, banners, social media, brochures, business cards) - Supported website updates (using Wix) and content design - Contributed to marketing and branding consistency - Created newsletters and email signatures using html

- Managed the social media accounts of our clients, posting on them regularly and designing the posts - Created adsets, setting audiences for campaigns, creating UTM links to measure the performance - Created web pages for the agency’s website in Wordpress, including the graphics for banners

- Conducted customer research interviews which aimed to identify user’s needs and pain points - Prepared the interview script, email template and participation agreement for the participants