• Acted as the cross-functional bridge between Product, Marketing, Sales, and Customer Success, ensuring clear, consistent storytelling across touchpoints and driving alignment on product and market priorities. • Defined brand and product positioning, pricing strategy, and commercial narratives using deep market and consumer insights.

• Led integrated marketing initiatives across multiple channels to build regional awareness and drive consumer acquisition across the Nordics. • Spearheaded the market entry strategy for Sweden, overseeing RFPs, pilot programs, and launch operations, unlocking a high-converting field sales model that reduced acquisition costs by 20%. • Built and nurtured partnerships with agencies, brands, and media platforms to amplify brand presence and drive engagement.

• Owned full budget and performance (P&L) responsibility for customer acquisition and retention across multiple channels, ensuring strategic allocation of resources to maximize brand reach and consumer engagement. • Led and coached a high-performing team of analysts and specialists, fostering a culture of creativity, accountability, and data-driven decision making. • Drove channel and creative optimization by leveraging consumer insights, testing messaging, offers, and targeting to craft experiences that resonated with diverse audiences. • Directed product and media partnerships to expand the brand ecosystem, enhance visibility, and drive measurable commercial impact.

• Managed offline growth channels and integrated them with digital acquisition strategies. • Partnered with agencies and brands to maximize channel efficiency and conversion. • Supported creative testing and measurement to ensure performance alignment with business goals.

• Develop the Go-To-Market strategy for a professional medical devices’ product line. • Led marketing strategy and project managed the execution of the company’s commercial activities which included two international fairs, three national fairs, and three conferences.

• Conduct credit risk analysis and present findings to senior committees for credit line approvals.

Digital Marketing Professional Certification by the Digital Marketing Institute