• Data Warehouse & ETL Leadership: Orchestrated the establishment and rollout of a data warehouse and ETL pipelines using SQL Server and Azure. Built out reporting in Tableau, resulting in millions of dollars in bottom - line value through enhanced insights and analysis. • AI Tool Development: Spearheaded the creation of custom AI tools, including an OpenAI API application to improve customer experience by analyzing tens of thousands of reviews and conducting web scraping for competitive intelligence. This resulted in over $2M in incremental revenue gains. • Competitive Strategy: Conducted web scraping to provide valuable insights on products and pricing for a specialty clothing retailer, directly informing their discounting and pricing strategies and enhancing market positioning. Improved pricing and discounting improved net margins by over $1M in the first year. • Consultation & Expertise: Provided expert consultation on data improvement and analytics for e - commerce firms, using tools like Power BI, Tableau, and SQL, to optimize business strategies and decision - making. • Reporting & Dashboard Design: Designed and implemented reporting and dashboards using Azure Fabric, Synapse, Power BI, Tableau, and SQL for a consumer goods company, delivering actionable insights to senior leadership that drove business decisions. This included the discovery of over $250,000 in unbilled customer charges that were later recouped.

• Analytical Competency & Leadership: Transformed the company by building analytical competency, including advanced reporting, financial modeling, marketing analytics, and machine learning. Led a team of seven experienced analytics professionals. • Market Research & Product Strategy: Built a market research and product strategy function, designing and implementing projects that identified new revenue - generating opportunities. • Profitability Model Development: Led the development and deployment of a fully allocated profitability and financial model, resulting in millions of dollars in bottom - line net income through improved product and sales deployment strategies. • Consultation on Data - Driven Decisions: Served as the primary consultant to ownership on data - driven decisions for marketing, revenue enhancement, and pricing, driving business growth.

• Consultation on Data - Driven Decisions: Acted as the primary consultant to senior leadership on data - driven decisions for marketing, revenue enhancement, and pricing, providing strategic insights for business growth. • Market Research Leadership: Led and managed all domestic primary market research initiatives, contributing to multi - million dollar benefits for the organization. • Competitive Intelligence Dashboard: Deployed a state - of - the - art competitive intelligence dashboard, utilizing pricing and inventory data scraped from websites and retail POS systems to enhance agility and understanding of consumer behavior. • Sales Forecasting System: Developed and deployed a sales forecasting system that significantly improved the accuracy of projections, driving better decision - making across the business.

• Analytics & Data Science Leadership: Led the development of analytics and data science competency and team from scratch for a highly funded startup, focusing on sales operations and marketing analytics. • Predictive Modeling: Built a model to predict the most likely converting leads, resulting in a 10% increase in conversion rates. • Data Warehouse & ETL Implementation: Established a robust data warehouse and implemented ETL pipelines within the first month, ensuring seamless data integration across the organization. • Dashboard Deployment & Usage: Successfully deployed Tableau Online, creating multiple dashboards that were viewed weekly by more than 50% of the company's employees, driving data - driven decision - making across the company.