Coordinating and defining company growth strategy. Teams: Demand Generation, Content Marketing, and E-commerce. Key Activities: - Developing and implementing growth strategies focused on demand generation, activation and retention. - Collaborating with Sales and product squads to define ICPs, and improve lead generation and qualification - Focusing on activation and retention to enhance Annual Recurring Revenue (ARR) - Leading and mentoring cross-functional teams - Conducting market research and leveraging data analytics for strategic decision-making - Designing multi-channel campaigns to expand the user base Achievements: - Implemented growth mindset in the company - Enhanced lead generation and qualification processes - Implemented multichannel communication system, increasing OR, Activation and Revenue - Launched a new license system to have a flexible business model - Define and optimize pricing to ensure consistent growth (+9% ARR in 2025) - Optimized ROAS from 57% to 89% in 2 years - Open asian market, with special focus on China (+175% new sales in 2024)

Leading a team dedicated to driving growth. Team Size: 4 members (Performance Marketing specialist, Growth specialist, and two Data Analysts) Key Activities: - Defining sales funnels - Measuring and tracking key metrics - A/B testing - Applying improvements across communication channels (marketing automation, performance marketing, web, in-product notifications) Achievements: - Full funnel defined and measured, integrated with company tools and ready for optimization - CAC vs LTV optimization