Analytics software audits, migrations, and implementation for diverse clientele. Tools Include GA4, Amplitude, Clickstream, Tealium, Mixpanel, Piwik Pro, Adobe and more. ● Server-side GTM set-up. ● Salesforce audits, implementation, & reporting. ● Created frameworks for analytics for advanced analytics analysis. ● Worked with marketing, executives, and engineering teams to align goals, framework, and objectives. ● Provisioned servers to facilitate API calls to BigQuery for various analytics platforms. ● Mentored and lead teams of analysts and engineers for in-house teams & clients. ● Created attribution models and leveraged attribution tools for advertising ROI analysis. ● Audited and mapped analytics workflows to improve efficiency, redundancy and cost. ● Utilized BigQuery and SQL for analysis and the development of dashboards. ● Custom dashboard builds via Looker/Google Data Studio, PowerBI and Tableau. ● Provided insight and actionable insights through reporting for product, marketing, and web analytics.

Business Intelligence + Strategy - Help translate business objectives into a coherent digital marketing strategy - Implement and execute digital marketing campaigns - Provide direction to all digital marketing areas - Helped implement a large scale BI tool overhaul to better answer business questions - Implemented best practices in data structure + business logic Customer Acquisition - Monitor, report and optimize PPC, Social and other Ad Platforms - Helped manage a large media spend Facebook account - Helped Manage AdWords, Bing and Affiliates - Implemented email marketing segmentation strategies Analytics + Reporting - Summarize campaigns and report with an ROI perspective - Report on and provide creative direction for online ads Other - Maintained marketing budget - Developed, implemented, and executed a large SEO initiative - Worked across multiple divisions to implement and execute marketing campaigns + goals - Coordinated PR with local newspapers

eCommerce Created and optimized campaigns on Amazon Defended brand on Amazon and other eCommerce websites Boosted product views by Amazon keyword research Audited competitors Managed customer feedback and researched products frequently bought together to find new product opportunities. Sales/CRM Helped segment target customers & implement a CRM for two B2B business units. Planned out content to target each buying phase. Project Management Managed two new consumer website launches Lead bi-weekly meetings with business leaders to move projects along. Managed vendor relationships for ensure long-term partnership. Analytics Initiated and implemented analytic strategy for all four business units for the first time. Responsible for reporting ROI and metrics for all marketing activities for all four business units. Identified KPIs for all marketing functions and provided recommendations and insight from data. Helped Improve website design to better track conversions User experience and conversion optimization on all four business websites Created business cases to optimize co-op spending. Implemented new processes to maintain and track data. Used Google Analytics to answer business questions SEO/SEM Initiated and implemented SEO and SEM strategy for all 4 business units. Created and Optimized SEM campaigns.. Audited 4 business units on technical & on-page SEO with recommendations for improving ranking Researched keywords that will convert based on user intent and competition levels Researched and shared analytics and SEO best practices with executive leaders. Branding Helped create company messaging strategy for a media channel. Creative/Social Lead strategy and created social posts in Adobe Photoshop for consumer and B2B business units. Responsible for B2B and B2C social postings Aligned social calendars and campaigns with company strategy.