• Aligned global communications strategies with organizational objectives. • Executed a comprehensive communications plan that engaged 7,000 employees and drove cultural alignment and business growth. • Directed communications for a €2.2 billion acquisition and a €100 million divestment. • Streamlined content creation by implementing TailoredMail and StoryKit, improving brand consistency and boosting engagement globally by 15%. • Managed logistics, budgets, and messaging for the annual Commercial Operations Meeting attended by 400 employees. • Led communications for Salesforce CRM integration. • Enhanced brand visibility and engagement through social media and digital platforms.

• Drove and developed enterprise-wide internal communications strategies in partnership with C-suite. • Led internal communications campaigns that supported business growth, cultural alignment, and organizational change. • Spearheaded corporate rebrand, and transformed company from a house of brands to a branded house. • Partnered with senior leaders and delivered internal communications for career development and progression, management transitions, and M&A activity. • Recruited and onboarded a team of eight, during COVID-19, ensuring seamless integration and strong team performance.

• Drove strategic learning initiatives across 30 global markets. • Designed and delivered multi-channel, interactive training plans for Robotics & Applications and Sales teams, enhancing the development of 1,000 employees worldwide. • Developed and implemented an internal communications plan that increased awareness and adoption of training programs by 20%. • Led the global rebranding of ABB Robotics’ Internal Training department into the ABB Robotics Academy, enhancing visibility, adoption, and organizational alignment.

• Managed global trade shows with budgets exceeding €1 million, strengthening brand presence across 12 international events, annually. • Drove strategic positioning of robotics solutions portfolio, increasing qualified leads by 25%. • Directed end-to-end trade show planning, improving attendee engagement and generating a 20% increase in customer interactions. • Secured media coverage, expanding industry visibility in key markets and boosting press mentions by 10%. • Orchestrated internal stakeholder training with third-party vendors, improving event delivery consistency and stakeholder alignment by 30%.

• Led multi-channel marketing communications campaigns for global product launches, increasing brand visibility and adoption by 15%. • Secured international press coverage, enhancing brand awareness and strengthening market positioning by 20%. • Developed and executed a global social media strategy, expanding business unit visibility and driving growth. • Managed production and distribution of marketing communications materials, reaching international trade and media outlets to reinforce brand presence.

• Led North American communications strategy, achieving consistent messaging across the United States, Canada, and Mexico. • Partnered with the NA Executive Committee to align communications with business priorities, driving a 10% increase in employee engagement scores. • Oversaw regional communications teams, delivering impactful campaigns and strengthening organizational change and leadership engagement. • Strengthened workforce alignment and adoption of key initiatives, reducing miscommunication and accelerating change implementation.

International Association of Business Communicators