I advise companies, founders and leadership teams as a fractional marketing and commercial growth leader, helping translate business objectives into clear go-to-market strategy, stronger positioning, demand generation, customer acquisition systems and disciplined commercial execution. My work includes marketing strategy, digital marketing, funnel optimization, CRM, customer journey, value proposition design, content strategy, sales enablement, channel development, lead generation, website optimization and growth execution. This role combines strategic marketing, commercial leadership and hands-on advisory work for organizations looking to improve revenue growth, customer acquisition, positioning and execution discipline.

Led corporate commercial strategy, commercial P&L, go-to-market execution, distributor development, key accounts and Mexico–US expansion for a MedTech and innovative medicine group. Responsible for revenue growth, pricing, product mix, account prioritization, sales force structure, CRM discipline, pipeline governance, forecast accuracy and commercial execution across orthopedic, biologics and specialized healthcare lines. Contributed to +33% revenue growth in a few months by focusing the organization on profitable product lines, stronger commercial discipline, priority accounts, channel execution and better alignment between sales, operations, supply chain and finance. Built relationships with physicians, surgeons, private hospitals, ambulatory surgery centers, distributors and specialized healthcare stakeholders to support market expansion and long-term growth.

Led strategic marketing, corporate outreach and enrollment growth initiatives for a leading private university, working closely with senior leadership across marketing, admissions and academic areas. Redesigned attraction and conversion funnels for priority programs, improving enrollment conversion by 20–35% through stronger value propositions, segmentation, messaging, dashboards, KPIs and follow-up routines. Built a structured portfolio of corporate and institutional partnerships, securing 15–25 agreements with private companies, public entities and organizations to generate recurring candidate flows, co-branded initiatives and upskilling opportunities. Professionalized commercial governance for enrollment through pipeline visibility, forecasting, performance reviews and better coordination between marketing, admissions, academic and finance teams.

Founded and operated consumer product brands with DTC and marketplace execution across Amazon and Mercado Libre. Led the full business cycle: product positioning, value proposition, sourcing, pricing, marketplace content, conversion, customer reviews, inventory, fulfillment coordination, customer experience and P&L management. Built the brands from zero and achieved top-seller positioning in their category, validating product-market fit, consumer demand, marketplace execution and profitable growth at an entrepreneurial scale. This experience strengthened my hands-on understanding of ecommerce growth, digital positioning, marketplace ranking, conversion, reputation, pricing discipline and operating execution.

Led business development and the corporate F&I model across a 22-dealership automotive group, transforming insurance and financing from a transactional support function into a strategic revenue and profitability unit. Designed and implemented the commercial model for insurance and financing across dealerships, including sales process, customer journey, advisor training, bank and insurance partnerships, KPI governance and execution routines. Scaled the unit to 900+ insurance policies sold per month and over US$1M in monthly sales through stronger channel execution, conversion discipline, partner management, coaching and multi-site performance management. Improved F&I profitability by 15–30%, strengthening attachment rate, margin, NPS, commercial productivity and execution consistency across the dealership network.

Founded and led a multi-business consulting and outsourcing group focused on commercial execution, talent solutions, outsourced sales forces, executive search and insurance-related commercial initiatives. Built the company from scratch, leading strategy, P&L, business development, client relationships, service design, team structure and operational execution across multiple business lines. Developed solutions for corporate clients that included staffing, executive search, sales force outsourcing, commercial capability building and insurance-related business development through TopTeam Seguros. Scaled the group with sustained annual growth, building a diversified client portfolio across financial services, consumer, services and regulated industries, while creating employment and development opportunities for hundreds of professionals.