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Patricia Bustamante

Executive People Strategist & Career/Life Journey Coach | Scaling Business & Supporting M&A

About Me

I partner with CEOs and executive teams at critical inflection points—rapid growth, remote/global expansion, and pre- or post-acquisition transitions—to build people strategies that protect value, reduce risk, and support sustainable growth. With 20+ years as a senior People & HR executive, I’ve led organizations through scale, transformation, and acquisition across North America and the UK, serving as a trusted advisor to CEOs, Boards, Finance, Legal, and Operations. My work sits at the intersection of business strategy, people risk, and human-centered leadership. I specialize in helping leaders answer the questions that keep them up at night: • Are our people systems strong enough to scale—or are they a hidden risk? • Will we retain our best talent through growth or an acquisition? • Do our leaders have the capability to carry the business forward? • Where are we exposed—compliance, culture, engagement, or succession? Throughout my career, I’ve delivered measurable outcomes that matter to the business: • Reduced voluntary turnover by 65% • Improved employee engagement (eNPS) by 145% • Guided organizations through post-acquisition integration across the U.S., Canada, and UK • Helped companies earn Great Place to Work® Certifications & Best Places to Work Awards • Built scalable, compliant people infrastructure for fully remote organizations My approach is strategic, direct, and human. I believe people strategy should elevate talent, enable leaders, and create clarity—not bureaucracy. I bring calm, structure, and executive-level judgment to complex moments, helping leaders move forward with confidence. Featured in San Diego Woman Magazine's Inspirational Women Issue (May 20, 2018) https://issuu.com/judithhabert/docs/final_inspirational_women_issue/38 Experience in the following industries: High-tech, healthcare, academic, retail, insurance, banking, scientific marketing services. My Core Success Values: • Integrity Without Compromise • Human-Centered Leadership • Clarity Before Action • Results That Matter • Solutions Over Noise • Resilient, Adaptive Leadership • Continuous Growth & Self-Mastery • Constructive Accountability • Energy, Presence & Purpose • Mindset Shapes Outcomes

Jurisdiction

United States | United Kingdom | Canada

Notable Employer

  • Chief of Staff & Head of People Operations | Sr. Director, People & Culture at eSUB
  • Director, Human Resources / Culture Manager at Paylease (now known as Zego)

Experience

Seniority LevelExecutive
Years of Experience20+ years
Current StatusActive
Global VP of People & Culture | VP People Operations | Head of People OperationsReverba Global
2020 - Present

Executive People Strategy Advisor | Career & Life CoachvSelf-Employed
2009 - Present

Partner with CEOs and executive teams to design and implement scalable, compliant, and human-centered people strategies during periods of growth, remote expansion, and acquisition. • Advise leaders on people risk, readiness, and talent retention • Support pre- and post-acquisition planning and integration • Provide executive-level guidance on org design, leadership capability, workforce planning, and culture • Act as a trusted strategic partner during high-impact business transitions ________________________________________ Provide career & life coaching services and facilitate workshops to support individuals in their quest to take their professional and personal lives to the next level. In addition, transitional services and packages are available to organizations that want to enhance their termination process to help support their departing employees efforts to find their next job adventure. • Client Base - start-ups and established organizations • Client Size - three (3) to 4000+ employees

Chief of Staff & Head of People Operations | Sr. Director, People & CultureNotableeSUB
2016 - 2018

Senior advisor to the CEO during rapid growth and organizational transformation. • Scaled company from 20 to 70 employees • Established people infrastructure from the ground up • Served as Interim Co-Head of Finance during leadership transition • Aligned people strategy to company vision, OKRs, and execution Key Accomplishments for Entire Tenure at eSUB • Led the development of the company’s vision, mission, and core values • Designed and implemented a company-wide performance management framework, including OKRs and rollout of the Reflektive platform • Established critical cross-functional processes, including the Sales-to-Client Success handoff, to improve onboarding effectiveness and retention • Partnered cross-functionally to increase product knowledge and alignment across Engineering, Sales, and Operations • Successfully recruited the company’s first CTO, enabling delivery of three major product features within six months • Redesigned incentive programs across Sales, Client Success, and Onboarding teams • Developed targeted recruitment strategies to scale the organization from 20 to 70 employees • Led operational streamlining initiatives that reduced costs and improved execution and customer experience • Built the Human Resources function from the ground up, implementing scalable people processes to support rapid growth

Director, Human Resources / Culture ManagerNotablePaylease (now known as Zego)
2011 - 2016

Led HR and culture strategy through high-growth and M&A activity. • Grew organization from 26 to 200 employees with ~3% turnover • Led M&A integration and enterprise HR systems implementations • Helped earn repeated Best Places to Work recognition

Sr. Human Resources ManagerNetworkfleet (now known as Verizon)
2005 - 2011

Built and scaled HR function during rapid growth and acquisition. • Supported workforce growth from 30 to 120 employees • Established SOX and OFCCP compliance • Contributed to long-term business and organizational planning

Skills

Core skills0
Languages1

Languages

English