a 250% increase in Technology Margin Contribution between 2023 and 2025. • Drove innovation and engineered market - leading products 3StoreConnect, 3Marketplace and Omnichannel, designing a programme of work that will scale the entire business model to Enterprise Agile by September 2025. • Led Continuous Improvement programmes such as Store of the Future, Website of the Future and 3Vision Programmes to an 18 - month payback period. • Simplification of user experience and predictive modelling updates increased the efficiency of the risk scorecard by 20% and fallout by 40%, guiding customers through the success path and doubling the conversion rate. • Designed a digital strategy to triple the channel share online, establishing a Planning Working Group which accelerated cultural change and catapulted Technology to the centre of the business strategy. • Over 9 months, stabilised the UK Digital Team and implemented a new Operating Model to increase confidence in the UK marketplace and recover profitability, downsizing the team by over 30%.

Reported to the Chairperson. Consolidated and established the N. American and EMEA Digital Innovation practice to over 100 people with a budget of €10m + . Led Digital Strategy at Stripe, ASOS, BNP Paribas, AIB, Panavision, Fintier and Citibank US. Key Achievements: • Led the improvement of Digital Channels at AIB, resulting in a 30% increase in adoption of a Mobile Banking product. • Scaled Fintier (a Rothchild Trust - invested Fintech platform), advised on establishing the board, product strategy and supported their PISP application process through the CSSF and CBI. Managing all aspects of the relationship. • Evolved the Citibank Group Digital Strategy to maintain their status as "Best Digital Bank", establishing an Irish R&D and Innovation centre and replicated this success subsequently at BNP Paribas. • Oversaw the growth of CitiDirect by 20% YOY and established CitiDirect Onboarding to 70% of all in - year account openings. • Post - acquisition of the Credit Suisse Fund Administration arm established BNP Paribas's Technology Strategy and Operating Model for the Fund business across EMEA.

Member of the board of Vision Consulting, responsible for building out the EMEA Digital Consultancy practice and ensuring exceptional client experience through our project delivery practices. • Advisor to Denis O'Brien in the establishment of a Digital Transformation programme that expanded market reach of Digicel in Haiti, Suriname, and Guyana by leveraging AI, automation, SMS, and eCommerce. • Led a programme of work at eBay to digitalise and downsize their customer service department using early - stage automated chatbots and personalisation and subsequently asked to do the same for PayPal prior to decoupling. • Scaled ChinaHR's online offering, including the development of an online application for candidate and client management. • Developed a self - service trading platform for institutional investors that generated an additional €1bn in assets under management in its first year.

Joined Deloite through the acquisition of Curach Consulting and, together with the Partner team, established Deloite Digital and grew the practice to over one hundred consultants supporting clients across Ireland and the US. • Established the Deloite Greenhouse, an innovation incubator that supported several high - performance Digital Strategies at Citibank US, PayPal, and Blackstone. • Co - Founded the Deloite Blockchain Lab, working with the Irish Government, Etherium, MANX Telecom and BOI to evaluate several Use Case applications of Blockchain technology. • Co - Founded Deloite Digital in Ireland, working in Product Development and for brands like Dunnes Stores, Penny's / Primark, Ryanair, and Bank of Ireland. • Collaborated with David Dalton to grow the practice from twelve consultants to over one hundred over 5 years, leading Digital Transformation for clients such as Workday, Salesforce and Macy's in the US.

Established GRY.MTTR Consulting US as a profit - sharing network of high - profile advisors underpinned by a platform that enables the best selection of resourcing for a particular project. • Delivered confidential short - term Innovation projects with clients such as Google, Facebook, Alibaba, the US Joint Operations Command, McDonalds and OpenAI in an innovative shared profit structure. • Collaborated with world - renowned thought leaders and mentors such as Clay Christenson, Bob Moesta, Heidi Grant, Roger Martin, and Dan Cable. • Built a technology with co - workers that used Neural Networks to establish the best combination of resourcing to tackle a particular business problem based on risk appetite and budget, amongst other data points. • Exited GRY MTTR intellectual property through a private sale with additional bidders that included Microsoft and OpenAI.

increase in traffic, NPS of 29 and drove, Led the improvement of Digital, in adoption of a Mobile Banking product., The Sales Institute, Beleire, Tech Connect Live, Digital Training Institute, Digital Transformation Summit), AWARD - WINNING DIGITAL STRATEGIST, the first Direct to Customer GenAI chatbot in the Irish Telecommunications Sector., Best Selling Author of "Accelerated Innovation.", Consultant of the Year 2019, Kaufman Scholarship Recipient, Sought - after contributor to recognised publications (Forbes, The Guardian, Sunday Business Post, CIO Magazine, Consulting Magazine, The Times, and Business Insurance), Keynote Speaker at international conferences, Scaled the team to a 92% Service Digital Adoption Rate, 50% increase in conversion rate,