Pedro Laboy
As the Founder and Chief AI Strategist at Brand Nexus AI, I build AI ecosystems that convert strategy into measurable P&L impact: faster growth, compressed costs, and reduced risk. I help leadership teams architect AI-native enterprises that ship real solutions, not slideware. A former Accenture Managing Director with 25 years of experience in business transformation–including 18 in AI–I’ve led dozens of large-scale programs for global enterprises. Past clients include: Microsoft, Dell, Intel, Colgate, Cigna, Mastercard, Mattel, Caterpillar, Nissan, Ikea, US Army, USPS and Verizon.
Jurisdiction
Notable Employer
- Principal AI Advisor & Facilitator at 4As
- Managing Director at Accenture
- Chief Precision Officer at Wavemaker
- Chief Data & Innovation Officer at Omnicom / Critical Mass
- EVP Data Science & Business Transformation at McCann
Experience
Brand Nexus is an AI consultancy that transforms companies into AI-native enterprises—driving faster revenue growth, compressed operating costs, frictionless scale, and lower risk. We execute through three decisive inflections: a 90-day AI Accelerator that delivers a rapid, verifiable financial win; the Quantum Leap, which extends AI across core operations to build a durable moat; and the Sentient Enterprise, a state of governed, data-driven AI mastery where systems anticipate change and act autonomously. Skills: Artificial Intelligence (AI) · Generative AI · Business Transformation · Business-to-Business (B2B) · Business Strategy
I partner with the 4A’s to deliver strategic AI education and upskilling programs tailored for marketing and advertising professionals. I design and facilitate certification courses, workshops, and webinars that bridge the gap between artificial intelligence technologies and real-world business use. My programs include the Generative AI Certification, AI for New Business, and Launch a Brand in a Day. These programs allow teams to scale as well as innovate with confidence and responsibility. Skills: Artificial Intelligence (AI) · Agentic AI · Generative AI
Senior business strategist, technologist and data scientist at Accenture. Accenture is a global professional services company with leading capabilities in artificial intellignece, digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services. Skills: Business Transformation · Artificial Intelligence (AI) · Management Consulting · Technology Integration · Digital Strategy · Data Science
Wavemaker is a new kind of global agency delivering transformative solutions through media, content and technology for some of the world’s biggest brands. Our 8,600 Wavemakers in 90 countries are diverse, integrated and leading-edge, from trading specialists to data scientists, ecommerce experts to award-winning content creators. We are a part of WPP media. Skills: Business Transformation · Artificial Intelligence (AI) · Customer Relationship Management (CRM) · Technology Integration · MarTech Strategy · Digital Strategy · Integrated Marketing
Critical Mass is a Digital Experience Design Agency with a relentless focus on the customer. Founded in Calgary, the agency has been designing meaningful customer experiences that grow clients' business for more than 20 years. Critical Mass is part of the DAS group of companies, a division of Omnicom Group. Skills: Business Transformation · Artificial Intelligence (AI) · Technology Architecture · MarTech Strategy · Data Science · Digital Transformation
MRM / McCann is a global customer experience-marketing consultancy, part of the Interpublic Group (IPG). We simplify the complex—helping our clients navigate, transform and gain competitive advantage within today’s multidimensional, digitally driven world. We achieve this through data driven creative ideas born at the intersection of technology solutions, measurable performance and our unique understanding of people. Skills: Business Transformation · Artificial Intelligence (AI) · Customer Relationship Management (CRM) · Data Science · Machine Learning · Digital Transformation
Tracx is the leading social business cloud empowering enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. The solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. Skills: Business Transformation · Artificial Intelligence (AI) · Go-to-Market Strategy · Business Strategy · Digital Strategy · Natural Language Processing (NLP)
Education
Certification
Private Pilot License, United States Army Primary Leadership Development Program