I’m a strategic Data & Analytics executive with over 15 years of experience transforming complex data into high-impact business strategy across media, technology, and financial services. For more than a decade, I’ve built and led data science and analytics organizations that deliver measurable ROI, drive growth, and enable smarter, faster decisions at scale. My leadership spans a broad spectrum of analytics disciplines, including: - Data Strategy & Executive-Level Reporting - Predictive Modeling & Revenue Forecasting - Marketing Analytics & Multi-Touch Attribution - Experimentation Design & Lifecycle Optimization - Digital & Social Media Insights - KPI Frameworks & Monetization Strategy - Cross-Platform Audience Research - Segmentation, LTV, and Consumer Behavior Analysis Key accomplishments include: • Building and leading the analytics function at Vox Media’s The Dodo and SB Nation, aligning content, product and monetization strategy to help generate over $100M+ in distributed revenue. • Scaling the analytics practice at Shareablee to support over 200 enterprise clients in digital publishing, television, sports and brand marketing with development of tools for brand lift, audience segmentation and content attribution. • Designing cross-channel analytics solutions that integrated social, behavioral and sentiment data to shape editorial decisions and platform strategy, including real-time reporting across Meta, YouTube and TikTok. • At American Express, leading strategic segmentation and LTV modeling for luxury and e-commerce clients to identify high-growth opportunities using transactional and geospatial analytics. • Partnering with CEOs, CMOs, and CFOs to embed data into strategic planning, forecasting and go-to-market execution. • Mentoring analytics teams to drive adoption and scale. I’m passionate about the intersection of analytics, storytelling and strategic transformation. Whether driving brand growth through digital insights or reshaping acquisition strategy through advanced modeling, I bring a proven ability to influence executive decisions and deliver long-term business impact.