• Built and led Elisa’s new Creative Studio from the ground up, including recruitment, team building, governance models and creative processes. • Contributed to brand strategy and global visual identity development across B2B and B2C markets. • Led creative concept development for national campaigns and facilitated cross-functional design sprints. • Completed Director-level leadership training and business-level Generative AI courses, enhancing brand operations and innovation. • Worked closely with senior leadership and consult agency to improve brand governance, content operations and large-scale campaign execution.

• Led creative direction and visual storytelling for global and regional events across Europe and the Nordics. • Delivered international event concepts supporting brand transformation and sustainability positioning. • Developed and executed event concepts like Green Summit and Solar Days — combining brand strategy, visual identity, sustainability messaging and experiential design. • Created cross-market campaign concepts, digital assets and event branding for multi-country implementation. • Strengthened client relationships and oversaw multidisciplinary project teams, aligning brand strategy with live experience design.

• Led creative and visual development for major FMCG brands including Mondelez Nordics • Created "Data <B Creative" framework, using data as the foundation for high-impact storytelling and design. • Designed “Perfect Store” concept, enhancing in-store brand experience and visibility. • Experience in integrated campaigns, product launches, packaging, point-of-sale, and multi-touchpoint brand activation. • Worked directly with international brand teams, ensuring global-to-local implementation.

• Founded and managed an independent creative agency, building and maintaining a robust client portfolio. • Designed and implemented an award winning campaigns that boosted brand visibility and market share for clients.

• Developed compelling visual concepts for diverse marketing campaigns. • Collaborated with multidisciplinary teams to meet client objectives