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Sara Vitorino

Fractional COO: The integrator founders call when growth feels messy.

About Me

I have a track record of building operational clarity in scaling companies. I work with founders and leadership teams when growth starts creating more friction than momentum, clarifying decision ownership, redesigning operating models, and installing execution rhythms that let teams deliver without constant escalation. My background spans regulated digital businesses, professional services, and complex environments across Europe. I've led full operational builds from scratch, restructured departments mid-growth, reduced cost bases by 60%, and improved team performance by 25%. I work best at the inflection point where informal systems stop scaling, where the gap between strategy and execution is costing the business.

Jurisdiction

Region: Europe

Experience

Seniority LevelC-Suite
Years of Experience10-15 years
Current StatusActive
Fractional COOSara Vitorino
2025 - Present

• Diagnose structural friction across leadership, delivery, and decision rights • Design lightweight operating models that align ambition with execution capacity • Clarify accountability and escalation paths to reduce founder bottlenecks • Establish operating cadence across teams to stabilise execution and reduce decision bottlenecks • Partnered with leadership through transition, complexity, and scaling inflection points

Chief Operating OfficerMoon Sisters
2024 - 2025

• Established operational infrastructure and governance standards for a regulated digital business • Ensured alignment between product development, compliance, and delivery readiness • Defined decision ownership and escalation pathways across product, operations, and compliance functions • Introduced structured operating cadence across leadership, improving prioritisation clarity and execution reliability • Oversaw risk, compliance, and operational resilience

Head of OperationsAmazee Labs
2021 - 2023

• Led operational restructuring following organisational split, redefining accountability and decision frameworks • Built scalable budgeting and risk oversight mechanisms during growth phase • Aligned cross-functional leadership around execution priorities and performance rhythm • Acted as operational partner to CEO during transformation period

Operations ManagerRGP
2018 - 2021

• Directed daily operations and shared services within a fast-scaling consultancy • Coached consultants and strengthened operational discipline • Designed cross-functional workflows to improve delivery alignment • Led process redesign initiatives to enhance execution consistency

Operations ManagerEF Tours
2014 - 2018

• Directed a European tours portfolio serving 8,000 clients annually, overseeing supplier contracts, budgeting, and operational delivery • Led supplier sourcing, planning, budgets, and KPIs • Oversaw projects and events to ensure effective delivery • Supported restructuring to improve efficiency and scale • Delivered training to support change and performance

Operations ManagerLondon Bridge Experience
2013 - 2014

• Led operations across multiple departments to boost alignment and efficiency • Partnered with leadership to shape and execute operational strategy • Managed events to improve stakeholder engagement • Directed and trained a team of 36, driving continuous improvement

Head of Operations Fosterwood Ltd Events
2012 - 2013

• Supervised daily operations across departments, improving efficiency • Implemented quality/regulatory compliance frameworks • Worked with senior leadership to deliver operational strategy • Managed and developed a team of 30, supporting continuous improvement

Education

Degree of DesignESAD.CR, IPLeiria
2005 - 2010

Certification

Total Certifications2

Prince 2 Project Management Certification

The Learning People

2021

Lean Six Sigma White Belt Certification

Management and Strategy Institute

2025

Credential ID: 345662033

Skills

Core skills0
Languages4

Languages

English
Portuguese
Spanish
German