- Led & mentored a high-impact creative team, from large-scale experiential activations to social media campaigns and app builds, fostering a culture of innovation & collaboration across all client work & new business initiatives. - Creatively led & won several new business pitches for the agency, generating millions in revenue by shaping creative strategy, pitch narratives, and team brainstorms. - Successfully worked across the Omnicom network to collaborate & partner with cross-functional agency teams - Launched a first-of-its-kind loyalty program for DIRECTV, from strategy to execution, setting a new standard for customer engagement and retention.

- Led a high-performing creative team responsible for global marketing initiatives across social, digital, print & experiential channels. - Led three major product launches, crafting unique brand identities, and executing large-scale photo shoots, packaging design, social and digital ad campaigns, and website design, increasing brand visibility and market leadership. - Developed & executed strategic integrated marketing campaigns for 10+ products spanning five business units, each with its own target market, driving brand growth & business results - Directed three large-scale global rebrands, leveraging competitive analysis and user research to reposition TiVo as a market leader in entertainment technology.

- Led concept development, presentation, and execution of digital & physical brand activations for five automotive brands. - Managed a multidisciplinary team of five, collaborating closely with the Executive Creative Director in a fast-paced, high-stakes environment. - Designed and launched Lincoln’s Re:Style Your Drive app, enhancing customer engagement through interactive storytelling. - Sold through & executed a website redesign for AMCI Global

- Established & led a new Interactive Design department to enhance personalized experiences in museums, brand centers, theme parks, & urban districts. - Concepted & pitched ideas for physical & interactive experiences for a wide range of clients including Coca-Cola, Nickelodeon, The Jim Henson Company, Volkswagen, Ford & many others - Part of a small team that won a $7 million project with the World of Coca-Cola & a competition to build a Museum of Urbanism in Hangzhou, China with architects Herzog & de Meuron - Led the cultural master-planning for the revitalization of the East Village in San Diego & Miami’s South Beach