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Satu

Fractional Executive Coach helping CEOs and founders see what’s holding them back — and change it.

About Me

Fractional Executive Coach and leadership advisor with 20+ years of experience supporting CEOs, founders, and senior leaders across Finland, Germany, and Vietnam, with additional professional exposure in Italy. My background spans senior roles in Nokia/Microsoft, Edzcom/Cellnex, and multiple interim leadership positions, giving me a rare combination of behavioral insight and real operational leadership experience. I’ve led and coached leaders in environments shaped by pressure, cultural complexity, and rapid growth. In Vietnam, I served as Deputy General Manager for Nokia/Microsoft, guiding cross‑functional teams through intense operational demands and constant change. In Finland, I’ve held roles such as Interim CEO and Head of Operations, mentoring founders, senior sales professionals, and newly promoted managers through identity shifts, conflict, and strategic uncertainty. My years in Germany and Italy added valuable cross‑cultural depth, strengthening my ability to read people, dynamics, and organizational behaviour in diverse settings. My early training in 360‑degree feedback at Nokia HR still informs my coaching today. Across roles and countries, I’ve helped leaders uncover blind spots, navigate interpersonal friction, and make decisions that affect entire organizations. I’m known for creating psychological safety quickly, asking the hard questions, and challenging leaders respectfully but directly. My coaching approach is energetic, analytical, and deeply human. I help leaders see what they cannot see themselves — and support them in becoming the people their companies need them to be.

Jurisdiction

Finland | Denmark | Germany

Notable Employer

  • Deputy General Manager & Head of Planning and Logistics at Nokia VN / Microsoft VN

Experience

Seniority LevelDirector
Years of Experience20+ years
Current StatusActive
(Fractional) Director / Head of Marketing / Deputy Head of Sales / COO / Director, Business Operations Thru own company for – Kibit Solutions & Cauha Care Solutions
2019 - Present

Various fractional roles over the course of years. • Coaching CEOs, founders, senior sales leaders, and entrepreneurs navigating growth, stress, and identity shifts. • Supporting leaders in high stakes decision environments, including crisis situations and rapid scaling. • Helping technical founders transition into confident CEOs with clear communication and leadership presence. • Guiding newly promoted business developers through delegation and emotional self management. • Mediating interpersonal conflict between co founders, board members, and executive teams. • Facilitating leadership team workshops, offsites, and value alignment sessions. • Holding leaders accountable to behavioral change and long term development goals.

Head of Operations Edzcom, a Cellnex company
2021 - 2022

• Led operational structures, team performance, and cross functional collaboration in a fast scaling environment. • Coached managers and senior specialists through leadership transitions and communication challenges. • Strengthened clarity, feedback practices, and alignment between technical, commercial, and project teams. • Supported leaders in navigating stress, ambiguity, and high operational pressure.

Interim CEO Heureka Overseas Productions Oy
2016 - 2017

• Facilitated conflict resolution and strengthened collaboration within the leadership team. • Guided leaders in clarifying roles, expectations, and communication patterns. • Led a small expert organization through strategic and operational change. International business development • Productisation of exhibitions • Secured LOIs in China & South Korea • HR documentation for foreign hires • Business Finland reporting • Supplier network creation • Stabilised operations and strengthened organisational clarity

Deputy General Manager & Head of Planning and Logistics NotableNokia VN / Microsoft VN
2012 - 2014

Team: 5 unit managers; indirect responsibility for 5,000–10,000 employees • Daily factory operations in a greenfield environment • Logistics, warehousing, shipping, trade compliance • Senior HR support • Production outsourcing • Crisis management during national unrest • One-piece-flow process design • Built operational structures and cross-functional collaboration in a rapidly scaling environment • Led large cross functional teams in high pressure, high stakes environments. • Coached managers through crisis situations, rapid scaling, and complex interpersonal dynamics. • Strengthened leadership clarity, communication, and decision making under intense operational demands. • Built psychological safety in multicultural teams navigating constant change.

various - Demand & Supply / Strategic Customisation / HR Global Nokia
1996 - 2012

• Led global demand & supply network (up to 12 launch managers) • Managed component shortages and EOL planning • Strategic customisation (OMA representative) • Coordinated product launches across R&D, factories and sales • HR - leadership team member • International assignments (contracts, mobility, compliance) •Trained in 360 degree feedback methodology; applied behavioral insight in leadership development. • Mentored senior professionals and managers across global functions. • Facilitated leadership transitions, role clarity, and team collaboration. • Supported leaders in navigating organizational complexity and cross functional friction

Education

Masters of Arts - German Philology and International PoliticsUniversity of Helsinki
1987 - 1992

Certification

Total Certifications1

Competent Toastmaster

International Toastmasters

2011 - 2012

Credential ID: 1443831

Skills

Core skills10
Interests6
Languages3

Skills

Psychological Safety
Radical Candor
Active Listening
Pattern Recognition
Executive Presence Coaching
Team Dynamics Facilitation
Cross‑Cultural Leadership
Operational Leadership Experience
Business Decision Support
Change Leadership

Interests

operational excellence
people leadership
Executive team cohesion
Cross‑cultural leadership
Accountability
Operational clarity

Languages

English
Finnish
German

Services