Led the analytics, business intelligence, and data science function for Booking.com and Booking Holdings, setting analytics strategy, building advanced analytics capability, and acting as a direct advisor to the CFO and senior leadership on how data and analytics could drive better business decisions. Analytics Strategy and Executive Partnership Analytics Strategy and Executive Advisory: Defined and executed the analytics strategy for Finance, Commercial, and Operations functions, and acted as a member of the Finance Leadership Team, representing data, analytics, and AI directly to the CFO. Regularly translated complex analytical findings into clear recommendations for senior leadership, supporting decisions on cost management, partner strategy, and commercial performance. Predictive Analytics and Forecasting: Led the development of forecasting and predictive analytics capabilities used by finance analysts, planners, and controllers for cost management, channel performance, and property level forecasting, feeding directly into annual planning and board level business exercises. Strategic Market Intelligence: Built an analytics product that combined external market and competitor data with internal customer behaviour and travel patterns, giving the Strategy team a self service way to explore data and shape customer facing strategy. Provided market performance analysis across global, regional, and product dimensions to senior leadership. Building and Leading Data Science and Analytics Teams Team Building: Built and led a multidisciplinary organisation of more than 55 professionals, including data scientists, analytics engineers, BI developers, and data engineers, growing from a team of 3 in 2018. Hired, coached, and developed team members into senior technical and leadership roles, and maintained more than 90 percent retention over eight years through significant organisational change. From Fragmented Reporting to Governed Data Products: Led the transition from 200 plus fragmented, manually maintained reports into 35 governed, reusable analytics products, each with clear ownership and quality standards, enabling consistent self service analytics across Finance, Commercial, and Operations. AI Assisted Analytics: Built an AI powered analytics capability using Snowflake Cortex, replacing more than 30 static reports with conversational, governed insight for executive leadership, reducing reliance on manual reporting and increasing the speed at which leaders could get trusted answers. Governance and Cross Functional Delivery Data Governance and Quality: Established data governance, quality, and stewardship practices across more than 200 data stewards using Collibra and Informatica EDC, balancing strong data quality standards with the speed business teams needed to make decisions. Partnership with IT and Engineering: Worked closely with IT, data engineering, and architecture teams to make sure data infrastructure and platform decisions, including the migration to Snowflake and AWS, supported the analytical needs of the business rather than constraining them.

Led analytics and reporting transformation across Finance and Commercial functions in a complex multi product telecoms environment, improving data quality, governance, and the speed of decision making for senior leadership. Modernised financial and commercial reporting and analytics, improving data consistency and decision support across Finance and Operations. Built the organisation's first data governance framework in response to GDPR, including data quality controls and stewardship roles. Partnered directly with C level stakeholders to align analytics priorities with business and technology roadmaps.

Advised C suite leaders across telecoms, financial services, and retail clients on analytics and data strategy, helping organisations turn fragmented data into governed, business aligned analytics capability. Worked as a client facing Information Architect across telecommunications and financial services clients, including a major pension systems client in the Netherlands and a telecommunications client in Italy. Assessed clients' current state data and systems landscape, defined target future state architectures, and helped initiate the transformation programmes that followed, translating business needs into structured data architecture and delivery roadmaps. Helped establish and build out an Accenture offshore delivery center of more than 100 professionals, building the capability and operating model needed to support multiple global clients simultaneously. This work, combined with the Netherlands based data consulting team built during the same period, gave Accenture a scalable delivery capability spanning onshore client engagement and offshore execution.

Built and led data engineering and analytics capability for Barclays Bank, establishing the function from scratch and growing the offshore delivery team from zero to more than 50 professionals supporting Barclays' global functions. Designed and delivered the data warehousing and reporting capability that underpinned major global migration programmes, including market entries and system migrations for Indonesia and Kenya. Also delivered data modeling and business analysis for KPN, the Dutch telecommunications operator, including development of the communication logical data model used to support KPN's business and reporting requirements. Progressed from individual contributor to senior technical lead, managing client delivery and overseeing data integration, modeling, and reporting workstreams across both engagements.

Worked as a BI Engineer delivering data integration and reporting solutions for enterprise clients. Developed SQL based data transformations and built Informatica ETL jobs and mappings to construct data pipelines feeding client reporting and analytics platforms. Gained early grounding in data warehousing, data quality, and the fundamentals of enterprise data delivery that shaped the rest of his career in data leadership.