Brought in to architect and launch EA’s proprietary advertising platform ecosystem, transforming supply-side monetization and unlocking major revenue streams. Designed and deployed EA's first proprietary AI-driven Programmatic Ad Server from zero-to-one, driving 100% YoY growth in advertising revenue. Engineered agentic workflows for automated creative auditing, slashing manual operational overhead and accelerating delivery pipelines. Architected a core modular blueprint across four pillars including the Ad Server, Data Platform, Ad Portal, and Ads SDK to support global cross-platform portfolio scaling. Introduced modern SRE and DevOps workflows that drastically improved code deployment velocity and infrastructure resilience.

Retained as enterprise technology consultant to execute a high-stakes technology consolidation across three massive global business units. Architected the structural transition of fragmented legacy technology stacks into a unified, multi-tenant cloud infrastructure. Unlocked $10M in incremental revenue and eliminated systemic operational drag by auditing and rationalizing global advertising platforms. Institutionalized "Shift Left" security frameworks and automated compliance workflows, successfully de-risking infrastructure for enterprise clients.

Engaged to optimize digital growth platforms, MarTech infrastructure, and global audience activation capabilities. Restructured audience targeting data strategy using LiveRamp and Bombora, scaling qualified audience coverage by 40%. Reduced customer acquisition costs, delivering a 38% decrease in overall Cost Per Lead through platform optimization. Integrated real-time customer data platforms with enterprise ad networks to enable dynamic activation and marketing investment returns.

Architected and shipped an Agentic customer intelligence platform utilizing LLM-based predictive modeling, generating $125M in incremental ARR. Modernized international data infrastructure and decisioning frameworks to build a high-performance, cloud-native engineering culture.

Conceptualized and built the "Mobile Moments" advertising product, using a high-frequency, low-latency architecture to grow Mobile ARPDAU by 400%. Re-architected legacy monolithic systems into highly scalable microservices, driving sub-1 second performance at the 99.5th percentile. Modernized global content management and distribution engines across joint business units, stripping out $150M in operational cost.

PayPal: Led technical design and global launch of web-scale airline payment solutions, yielding $265M in year-one revenue. Ask.com: Head of Engineering; built a proprietary in-house advertising platform that transitioned a $60M business entirely away from third-party vendor reliance. Visa: Designed and deployed the foundational Visa Commercial platform, delivering $20M in incremental corporate revenue. NextCard: Early-stage engineering leader; scaled core technology infrastructure through a high-velocity customer acquisition phase and successful IPO.

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