Leading the full marketing strategy and brand positioning for Aethos London, overseeing the phased reopening and launch of the new hotel, café, members’ club and wellness spaces. Responsible for building the brand’s presence in the UK market and driving awareness, membership growth and direct bookings through a combination of strategic campaigns, partnerships and digital innovation.

Led the marketing, PR and partnership strategy for the five-star Nobu Hotel London Shoreditch, driving brand awareness, direct bookings and revenue growth. Developed and executed multi-channel campaigns, high-profile brand collaborations and influencer activations, achieving award-nominated results and strengthening the hotel’s positioning within the luxury hospitality market.

MSC