Led business intelligence strategy for core user and platform metrics, translating product and engagement data into actionable insights to support growth, retention, and monetization decisions. Designed and maintained scalable dashboards and reporting frameworks, enabling product, engineering, and leadership teams to monitor user behaviour, feature performance, and platform health. Partnered cross-functionally with Product, Engineering, and Data teams to define KPIs, improve data quality, and align analytics outputs with business priorities. Drove advanced analysis on user growth, funnel performance, and cohort behaviour, influencing roadmap decisions and improving data-driven decision-making across the organization.

Led end-to-end process analysis across software and hardware workflows, identifying inefficiencies and defining improvement opportunities that increased system reliability and operational throughput. Translated business and operational needs into clear functional and technical requirements, aligning software applications, hardware components, and delivery teams. Evaluated system dependencies, constraints, and trade-offs to support platform decisions, balancing performance, cost, scalability, and risk. Partnered with engineering, operations, and stakeholders to drive process improvements, strengthen documentation, and support iterative delivery of system enhancements.

Led rapid analysis of billing and revenue data to surface gaps in accuracy, reconciliation, and reporting, supporting short-term stabilization and decision making. Partnered with Product, Engineering, and Finance to define core billing KPIs (usage, invoices, revenue leakage, exceptions) and align reporting with system behaviour. Built and validated executive-ready dashboards to track billing performance, system issues, and financial impact during active platform improvements. Assessed data flows and system logic across billing workflows, documenting findings and recommendations to improve transparency, controls, and future scalability.