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Marina Syrkova

Chief Business Officer | Business Expansion & GTM Strategy | Ex-McKinsey | Emerging Markets Operator

About Me

12+ years of experience in international strategy, operations, and business development across LATAM, MENA, Southeast Asia, Sub-Saharan Africa and the CIS. Ex-McKinsey analyst with 7+ years of hands-on leadership in full-cycle market launches — from go-to-market strategy and legal setup to localization and operational scale-up.

Jurisdiction

Brazil | Indonesia | Uzbekistan | Russia | Kazakhstan | United Arab Emirates | Azerbaijan

Notable Employer

  • Chief Business Officer at TYMY

Experience

Seniority LevelC-Suite
Years of Experience10-15 years
Current StatusActive
Business Analyst
2015 - 2018

Strategy, Growth and Transformation Projects - Led KPI transformation programs through 100+ executive interviews, enabling data-driven performance management across government and corporate sectors - Developed the go-to-market strategy and operating model for a low-cost airline launched by a leading European aviation group - Delivered strategic benchmarking and market entry recommendations across 40+ countries in consumer, banking and energy sectors - Contributed to a long-term national development strategy (Vision 2035) for one of the CIS countries, identifying key growth opportunities in tourism, sustainability, culture and energyStrategy, Growth and Transformation Projects - Led KPI transformation programs through 100+ executive interviews, enabling data-driven performance management across government and corporate sectors - Developed the go-to-market strategy and operating model for a low-cost airline launched by a leading European aviation group - Delivered strategic benchmarking and market entry recommendations across 40+ countries in consumer, banking and energy sectors - Contributed to a long-term national development strategy (Vision 2035) for one of the CIS countries, identifying key growth opportunities in tourism, sustainability, culture and energy

Senior Project Manager
2018 - 2020

- Led strategic education and digital transformation projects, managing cross-functional teams and delivering system-level innovation - Built and managed international partnerships across France, Benelux, Finland, and Egypt - Conducted market research, hosted client workshops in Paris and drove business development in Europe and North Africa

Business Development Director - Large Enterprises
2020 - 2023

- Closed strategic deals with enterprise clients ($100M+ revenue) across MENA, Russia & Eastern Europe - Built and led a high-performing sales team from scratch, driving revenue growth in competitive B2B landscape - Delivered advanced planning & analytics solutions to unicorns and Fortune 500-level companies in transformation

Chief Business OfficerNotable
2023 - Present

International business development and global operations. Driving the full go-to-market cycle: market analysis, client acquisition, legal setup, contract negotiations and localization for TYMY.

Education

Masters of International BusinessMoscow State Institute of International Relations (MGIMO)
2017 - 2019
Degree of FinanceFinancial University under the Government of the Russian Federation
2013 - 2017

Skills

Core skills0
Languages2

Languages

English
Russian