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Txema S

Strategic Copywriter & Ghostwriter

About Me

Especialista en copywriting, ghostwriting y comunicación estratégica con más de 15 años de experiencia desarrollando contenido, narrativa y posicionamiento para marcas, instituciones, CEOs y founders. Ayudo a transformar experiencia, conocimiento e ideas en comunicación clara, diferencial y orientada a generar autoridad, visibilidad y conexión real con la audiencia. Mi trabajo combina estrategia, narrativa, branding y contenido, con especial foco en LinkedIn, posicionamiento digital y construcción de marca personal y corporativa.

Jurisdiction

Spain

Experience

Seniority LevelMid-Senior level
Years of Experience15-20 years
Current StatusActive
Mayor’s Office CabinetMérida City Council
2025 - Present

Strategic coordination and direct support to the Mayor’s Office in institutional communication, protocol, public relations, agenda management and institutional positioning initiatives.

Marketing ManagerMB3-Gestión
2022 - 2024

Led digital marketing, branding, content creation and communication strategies focused on business growth, talent acquisition and brand positioning.

Social Media ManagerDeportivo Alavés SAD
2016 - 2022

Managed social media strategy, digital content and fan engagement initiatives within a professional football environment linked to LALIGA.

Marketing & Communication DirectorAD Mérida SAD
2013 - 2016

Developed branding, sponsorship, fan experience and communication strategies to strengthen the club’s positioning and community engagement.

Education

Masters of MBA in Communication and Audiovisual EducationEuropean University of Andalusia
2019 - 2020
Degree of Bachelor’s Degree in Business Administration and ManagementUPV/EHU
2007 - 2012
Masters of Digital CommunicationLaLiga Bussines School
2018 - 2019

Skills

Core skills0
Languages2

Languages

Spanish
English