Responsible for driving growth across LATAM by generating high-quality outbound leads and converting them into meaningful sales opportunities. Experienced in engaging prospects through multi-channel outreach—including cold calls, targeted email sequences, events, and webinars—while collaborating with the sales team to refine playbooks, optimize the tech stack, and ensure smooth lead handoff to Account Executives. Skilled at building relationships, executing timely follow-ups, and creating scalable outreach strategies that strengthen pipeline development.

Supporting 30+ clients across the US and Canada in rapidly scaling their newsletter subscriber base, ensuring measurable growth and retention. Lead end-to-end onboarding, from system setup and process integration to client launch, acting as the primary liaison for ongoing support, training, and daily inquiries. Additionally, drive strategic initiatives by contributing to the design of new processes and methodologies that enhance the effectiveness of Account Managers and Customer Success teams.

Led B2B and B2C sales initiatives, achieving 4X YoY company growth (2024 vs. 2023), combining market insight with execution excellence. Directed Product-Market Fit initiatives and R&D efforts to fuel the innovation pipeline while managing full P&L ownership to ensure profitability. Spearheaded customer-centric programs to strengthen experience, retention, and loyalty, and orchestrated both digital and physical marketing strategies to maximize brand reach and revenue.

B2B LATAM strategic consulting sales for Banking & CPG industries. End-to-End full sales cycle from creating pipeline, lead mining to meetings, negotiation, closing and customer success management. Conducted C-Level multichannel prospecting, and cold sales calls to acquire new customers. •Signing Sigma Alimentos Growth and COE team's pilot ($8.5K USD), renewing Iconn Digital team ($10K USD), and piloting negotiations with HSBC digital team. •Consistently reached +1,500 prospects monthly and scheduled +1 weekly meetings with new high-potential customers. • Acted as Customer Success Manager for key strategic accounts, ensuring understanding of internal processes for upselling and cross-selling.

B2B LATAM prospecting and end-to-end sales cycles for Enterprise Digital Transformation courses, specializing in upskilling and reskilling high-performing teams across Growth Strategy, Digital Product Management, Strategy & Operations, Data Analytics, and Digital Foundations. • Achieved substantial revenue growth for over $73K USD through strategic pilots with Profuturo, FEMSA Spin by Oxxo, Doña Tota, Laive, Netpay, and Iconn.

Responsible for P&L revenue growth and sustained long-term relationships with a 30+ client portfolio. Achieved outstanding results by developing account plans with strategic upsell/cross-sell processes, mentoring software adoption, and leveraging data analytics for digital marketing, ads, loyalty, promotions, and discounts tactics, resulting in increased customer retention and a 20% average boost in re-buy orders. • In 2020, achieved a 127% YoY growth in Gross Booking Sales, 392% in investment of self-funded promotions by restaurants, and 516% in orders. Increased the connection time by +90% and decreased the complaints and contact rate "Eaters-Support" below 1%. • In 2021, #1 account manager in 11 performance/investment metrics. Achieved 34% YoY growth in orders, 56% in gross sales, and 31% in digital marketing. Signed exclusivity with 3 top brands of the north territory, and managed +70 accounts, +800 storefronts (2.5x vs a normal portafolio). • In 2022, implemented a Gamification system for Uber Ads, securing an exclusive brand presence in over 52 physical points in Monterrey with a partner investment of +$125K USD, this was the largest physical visibility campaign ever made in a LATAM city.

Led and managed acquisition pipeline lead generation, prospecting, deal negotiation, signing and onboarding process of Mid-Market top restaurants in 8 cities in Western Mexico. • Reached 56% of annual restaurant acquisition quota in 3 months.

Managed the end-to-end process of prospecting, attracting, negotiating, and onboarding national and international enterprises with over 1,000 global employees to WeWork spaces. • Developed a savings methodology, resulting in ~10% increased profitability. • Closed the Sodexo account, generating an additional $500K per year for Guadalajara.

As a part of the launching team, I played a key role in creating, implementing, and achieving realistic strategic goals for the successful launch of Didi Food in Guadalajara, ensuring the acquisition, development, and loyalty of restaurants. Additionally, I led a team of 24+ Business Developers, implementing professional development and training programs, using analytical skills to investigate and optimize daily operations, and preparing for the platform's expansion to future cities in Mexico. • Led the launch acquisition team and achieved rapid growth, signing +3,000 restaurants within 4 months, achieving +10,000 average daily orders in the 5th month, and attaining the first breakeven point in the 6th month of operation. • Implemented processes for detecting and correcting critical errors in data, resulting in improved team daily execution.

Managed the processing, structuring, and analysis of weekly Telco Carriers data to influence daily Collaborative Planning, Forecasting & Replenishment (CPFR) operations, ensuring correct supply and logistic inventory availability of Apple products in multiple regions. Provided tactical data-driven models to support decision-making, built trust with senior executives through complex negotiations, and led regional initiatives, influencing the management of an indirect team of 5 ACE Leaders. • 2018: Achieved an average YoY sales growth of 2.7% in regions R6 and R7, the only region with annual growth. Established a national distribution file, controlling and assigning in-stock and supply for 9 regions and +1,000 points of sale for Telcel and AT&T. Innovated by integrating Apple Music subscriptions through QR codes on Telcel bills. • 2017: Led R1 to become the best national region in sales, growing from -2.7% to 17% YoY. Aligned Apple's logistics objectives for in-stock, forecast, and merchandising, ensuring over 90% product serviceability in 70+ regional points of sale. • 2016: Improved in-stock serviceability from 82% to 93% in my region through tactical data analysis processes. Managed the nationwide AT&T account, automating "in-stock control" and "serviceability" Excel files, saving +1,040 hours per year (130 days saved in a year) and enhancing distribution processes by +20%.