Since Nov 2025: Rapoo became part of Kolibri360 (Zeitfracht Medien Group) - marketing team supports multiple brands/units (incl. Rapoo, Speedlink, Kolibri360, and a new beauty-tech brand launch). - Own content planning and multi-channel execution across website, product marketing, partner toolkits, campaigns, and social – ensuring consistent voice and clear positioning for technical products and partner ecosystems. - Build and run content systems: editorial roadmap, content pillars, briefs, calendars, approvals, QA, and asset pipelines across stakeholders and markets. - Design distribution and repurposing plans across email-style communications, LinkedIn/social, partner channels, and paid – maximizing output from one core idea. - Measure performance and iterate content and campaigns based on insights (engagement, CTR, website actions, lead intent signals). - Led Amazon A+ Premium content production and governance across 14+ languages, ensuring brand voice consistency, QA, and scalable localization workflows. - Ran parallel brand workstreams including a XIRO EU launch pilot alongside Rapoo, coordinating assets, messaging, and stakeholders without losing cadence. - Built owned audiences through consistent publishing systems: Facebook 0→61K, Gaming FB 0→4.5K, Instagram 0→~7K, LinkedIn 0→~1K

- Translated technical product expertise into customer-facing content, partner campaigns, and retail/travel communications; supported multi-market execution with agencies and partners. - Improved messaging and creative for travel retail, contributing to a reported ~50% sales uplift after refresh. - Coordinated events and marketing campaigns with strict timelines; ensured consistent execution across markets and stakeholders.

Research and insights to support go-to-market decisions and communication strategies across business units; created clear recommendations and improved marketing narratives.