Online marketing agency focused on mid-sized business solutions • Strategic planning of AI workflows, development of AI agents, and integration of marketing workflows. • Email marketing, branding concepts, website development, social media management, and eCommerce consulting. • Marketing department audits, resource improvement recommendations, and development of strategic campaigns. Career Highlights:  Increased overall marketing team efficiency by more than 25% using AI-driven workflows and intelligent AI agents.  Achieved first position organic placement for 'dog collar', 'dog collars', and 'Christmas ornaments' keyword queries in Google, Yahoo, and MSN via SEO consulting and management initiatives.  Facilitated triple-digit ROI improvements through tailored performance optimizations.  Developed and maintained strong client relationships, resulting in repeat and referral business.

Transport logistics focused on B2B and B2C auto shipping • Ownership of comprehensive B2B and B2C marketing plans (design, execution, and management) across all Montway-owned companies (Montway Auto Transport, Ship.Cars, Angels Moving Autos, and Auto Shipping Group). • Led and guided a high-achieving, results-driven marketing and creative design team. • Responsible for all departmental budgets, setting strategic objectives, and developing performance forecasts. • Ongoing optimization of multi-channel marketing efforts to maximize target audience acquisition through data-driven marketing strategies. • Oversight of online reputation management team, ensuring positive customer experience and favorable brand sentiment. • IT management of the Montway.com website, including approval of technology stacks supporting both site operations and the marketing department. • Led branding campaigns and event marketing initiatives in print, video, web and social media. • Sourced and managed all outside agency, vendor, and contractor relationships in support of ongoing marketing efforts (PR firms, podcasts, influencers, affiliate and affinity partnerships, web developers, project managers, etc.). Career Highlights:  Increased annual company revenue by over 116% ($112M to $243M) and EBITA by 316% ($6M to $25M) between 2020-2024.  Built a marketing team of 24 professionals (from an initial team of 2) through specialized talent sourcing, hiring, and development, achieving nearly zero employee turnover.  Directed a strategic brand refresh that achieved a 142% increase in brand recognition and 56% growth in customer engagement.  Led the development and redesign of the Montway Auto Transport and Ship.Cars websites, resulting in a 52% and 36% improvement in online acquisition rates within six months of launch.  Achieved and sustained a Net Promoter Score (NPS) of 75, significantly exceeding the industry average of 40.  Featured in the INC. 5000 list of fastest-growing private U.S. companies each year (2021-2024).

SaaS technology forerunner in sales enablement • Led and supervised digital marketing team, directing all global and regional paid B2B advertising campaigns. • Architect of actionable SEO strategy, with direct management of SEO team and all SEO efforts. • Oversaw multiple outside agency and contractor relationships across content marketing and web development, driving strategic implementations for continued revenue growth. • Key contributor in developing ABM lead scoring and performance models for forecasting departmental revenue goals, budgets, and evaluating anticipated performance. • Coordinated current marketing tool set, identifying strategic opportunities and productivity gaps, evaluating proposed technology solutions, and facilitating implementations. Career Highlights:  Produced high-performing team results that exceeded planned marketing revenue contributions by growing average deal sizes nearly 65%.  Improved online lead conversion rates by 138% and increased won revenue rates through rigorous common click-thru path analysis and disciplined a/b testing strategies.  Drove organic traffic growth of 61% in 2019.

Among top 200 largest revenue-generating nonprofits • Directed web service and social media departments with eight employees including senior management-level direct reports. • Led restructure and rebuild of organizational website with more than 12,000 site pages. • Examined and recommended new technology platforms along with email, website management systems, internal collaboration, and project management solutions. • Provided oversight and final approval of all strategic search engine optimizations. • Defined new standardized project management structure utilizing Project Management Institute methodology. Career Highlights:  Served as a key member of executive management team charged with developing new email engagement-level strategy, which improved inbox deliverability 26% and drove increased year-over-year email donations by 35% in 2018.  Increased annual social media channel revenue by 50% in 2016 and 64% in 2017 through new fundraising initiatives and sustaining donor programs.  Orchestrated expedited contract negotiations, resulting in more than $270K of annual technology-based savings.  Successfully migrated current email platform to Salesforce Marketing Cloud, supporting expanded online revenue efforts across a 2 million donor file.  Led migration of all donation payment services, including gateways and APIs, supporting $160M in annual donations.

Leading social media management platform provider • Engineered and oversaw implementation of all paid media plans comprising budgets, execution, optimization, reports, and forecasts. • Managed agency and vendor relationships including contract negotiation management. • Held responsibility for team management of paid search, social media, and digital remarketing implementations. • Delivered strategic guidance to paid search team, planning continued growth with specific management tactics. • Collaborated with the design team in creating effective display advertisements. • Assumed accountability in sharing marketing recommendations and presentations with executive management. Career Highlights:  Steered efforts to increase free-trial growth by utilizing paid acquisition methods encompassing paid search, social media, remarketing programs, and digital efforts, which improved overall trial acquisition by 37% and reduced cost per acquisition by 62%.  Effectively designed niche audience segments for driving increased social brand awareness.

Efficiently fulfilled wide array of functions in administering the following: o All marketing automation, email, search engine marketing (SEM), SEO, online advertisement, and marketing efforts; o All SEM and digital advertising budgets; o Vendor and agency relationships including sourcing and selection; o Marketing programs with new affinity partnership opportunities; o eCommerce product merchandising and price testing implementations; and o Customer retention programs and executions. ● Determined all SEM and SEO strategies for InterCall and additional West-owned companies. ● Supervised team for all SEO and SEM implementations including project plans, goals, and timelines. ● Analyzed current SMB market for future product growth and expansion recommendations. ● Proposed new marketing initiatives and prepared supporting presentations. ● Evaluated paid media performance through single and multi-click attribution. ● Constructed systematic A/B tests to identify optimal user experiences and enhance online conversion rates. ● Conceptualized social media content and email marketing initiatives. Career Highlights: ✔ Implemented tracking systems which resulted in complete accounting of allocated resource time and doubled total productivity levels. ✔ Introduced new teleconferencing and collaboration product mixes to online marketplace.