Martyn Link is the Managing Director of Link Advisory Services Ltd. Martyn brings over two decades of senior leadership in market analysis, strategy development and business planning —directly aligning with the detailed requirements in the Invitation to Tender. As Chief Strategy Officer at Wood Plc, Martyn led numerous comprehensive macroeconomic, regulatory, client and competitor assessments across global markets (EU, USA, ME, Asia), particularly focused on the energy and low carbon sectors. He delivered scenario planning exercises for the future of the energy industry (to 2035) and led the five-year revenue and earnings assessment for every business unit and service line. His recent work at Link Advisory Services includes providing growth strategies and actionable insights into emerging markets for a growing energy portfolio, resulting in 25% YoY growth. With a background as a Principal Analyst at Wood Mackenzie, Martyn has deep expertise in analysing emerging trends and forecasting commercial potential of new technologies. His strategic reviews incorporate market segmentation, competitor positioning, and demand and supply dynamics – essential for clients navigating volatile markets. Martyn has led major competitor benchmarking initiatives, such as the analytical review that supported the £2.2bn acquisition of a direct rival. His advisory work includes comprehensive SWOT analyses and market positioning strategies. His commercial insights are rooted in both board-level experience and in-depth primary research. Martyn’s blend of executive leadership and analytical rigour, combined with his experience of corporate transformation across high-growth sectors positions him as a valuable asset for any organisation responding to this ITT. His proven track record in managing diverse stakeholders to deliver tangible outcomes offers assurance of his ability to meet and exceed all outlined requirements.