Technology, Information and Media
Professional Services
Hospitals and Health Care
Manufacturing
Retail
Transportation, Logistics, Supply Chain and Storage
Active

Emilie S

Marketing Manager

About Me

Fractional CMO | Strategic Marketing Leader | Growth Partner for B2B & SaaS I’m a fractional CMO and senior marketing strategist with over a decade of experience helping B2B companies, SaaS scale-ups, and regulated industries (life sciences, tech, manufacturing) design and execute marketing strategies that drive measurable growth. I step in as a trusted partner to founders and executive teams to align marketing with business goals, structure lead generation engines, strengthen brand positioning, and unlock revenue potential. My approach combines hands-on execution with strategic oversight across all key marketing pillars: go-to-market strategy, content and inbound marketing, paid acquisition, CRM and automation (HubSpot, Salesforce), product marketing, and performance reporting. I specialize in building marketing foundations that scale — whether launching new products, entering new markets, or accelerating growth with limited internal resources. With experience managing teams, agencies, and cross-functional projects, I bring clarity, speed, and structure to fast-paced or transitional environments. Clients value my ability to jump in quickly, identify what moves the needle, and deliver impact without fluff. Available for part-time or project-based leadership roles — from interim marketing lead to strategic advisor — for organizations looking to scale smarter.

Experience

Seniority LevelDirector
Years of Experience15-20 years
Current StatusActive

Skills

Core skills47
Languages1

Skills

Strategic Marketing
Leadership
Go-to-Market Strategy (GTM)
Brand Positioning
Messaging
Marketing Roadmap Planning
Cross-functional Team Leadership
Budget Management
KPI Management
C-Level Stakeholder Alignment
Growth
Acquisition
Demand Generation
Lead Nurturing
Funnel Optimization
ABM (Account-Based Marketing)
Paid Acquisition (Google Ads, LinkedIn Ads)
SEO
Content Marketing Strategy
CRM Integration
Marketing Automation
Digital Marketing
Performance Marketing
HubSpot
Campaign Analytics
ROI Tracking
Conversion Rate Optimization (CRO)
Website Optimization (UX, Architecture, Analytics)
A/B Testing
Data-Driven Decision Making
Product Marketing
Customer Marketing
Product Launch Planning
Sales Enablement Tools (Pitch decks, Case Studies)
Customer Journey Mapping
Market Segmentation
Persona Development
Strategic Thinking
Business Acumen
Team Empowerment
Agile
Hands-On Execution
Strong Communication
Stakeholder Management
Analytical Skills
Creative Skills
Results-Driven

Languages

French

Services