I help growth-minded businesses build and scale a high-performing, data-driven digital marketing engine—without the need for a full-time hire. As a Fractional Head of Digital Marketing, I step in to provide the strategic leadership and hands-on execution needed to accelerate acquisition, improve funnel performance, and drive measurable revenue impact. Whether you're navigating a critical growth phase, launching a new product, or restructuring your marketing approach, I bring executive-level marketing expertise tailored to your business goals—on a flexible, part-time basis. What I Do - Own the Digital Marketing Strategy I develop and lead end-to-end strategies aligned with your business and revenue goals—focusing on scalable acquisition, conversion optimization, and lifetime value (LTV). - Drive Multi-Channel Growth I manage and optimize performance across all digital channels, including SEO, paid media, email, content, and social, with a sharp focus on ROI and efficiency. - Funnel Optimization & CRO I identify and fix bottlenecks in the funnel using data-driven insights, A​/​B testing, and behavior analysis to improve conversions from top to bottom. - MarTech Strategy & Implementation I assess, recommend, and manage your MarTech stack to ensure it's driving personalization, automation, and accurate performance tracking. - Advanced Segmentation & Targeting I leverage analytics to improve segmentation and deliver personalized campaigns that increase engagement and customer retention. - Team Leadership or Agency Oversight I can lead internal teams or coordinate with your external partners—creating structure, accountability, and a test-and-learn culture. - Cross-Functional Alignment I collaborate closely with sales, product, and leadership to ensure alignment, integrated messaging, and smooth execution of go-to-market plans. - Define & Track Key Metrics I establish clear KPIs (CAC, LTV, MQL-SQL rates, ROI) and deliver reporting that supports data-backed decision-making at the leadership level. Who I Work With This service is designed for: - Startups and scale-ups in need of strategic marketing leadership - Founders and CEOs seeking senior expertise without hiring full-time - Companies entering new markets or launching high-impact campaigns - Teams in transition who need interim marketing leadership and structure

Location

FRA