Data Analyst/Engineer/Scientist. Client focused with experience in multiple countries. Speak English, Spanish and French.

Over 23 years B2B/B2C marketing and brand transformation experience including 13 years as an interim marketer across multi-sector global brands including Barclays Bank, Boots, British Gas, E.ON, Standard Life, Santander and John Lewis. A dedicated team player with a strong collaborative and professional customer centric approach, who combines a sharp commercial strategic mind with a hands-on style to get complex brand and marketing transformation programmes over the line.

With nearly 20 years of experience spanning agencies, corporate marketing, and financial services, I bring a strategic yet people-centered approach to every engagement. My background includes leading award-winning marketing initiatives, driving organizational growth, and building high-performing teams within complex, regulated industries. Having worked with global brands like Procter & Gamble and served in senior leadership roles across multiple credit unions, I understand how to connect strategy, creativity, and execution to deliver measurable results.

Seasoned technology leader with 20+ years of experience driving enterprise IT transformation, AI adoption, and operational excellence. Partnering with executive leadership teams, spearheaded initiatives that boosted scalability, optimize costs, and improved uptime. Led cross-functional engineering teams across development, QA, DevOps, PMO, and IT. Established enterprise architecture and governance frameworks, accelerating releases and increasing automation coverage. Directed AI-driven innovations, including deploying AWS Q and Bedrock to launch intelligent chatbot solutions, while optimizing application portfolios to align technology investments with business strategy.

I am a business transformation and change leader with extensive experience in the multinational tech sector where I have worked in a variety of roles across operations and sales enabling global and EMEA businesses to achieve success as they navigate through startup, growth, transformation and change. I have proven expertise in strategy development and implementation, leading large-scale business and organizational transformations and start-ups, and designing and implementing change programs and initiatives. My approach is focused on building strong relationships and working effectively with others through collaboration, communication and influencing. I love innovation and continuous learning and excel in highly ambiguous, complex and fast-moving environments. I am known as a creative problem solver and trusted advisor who brings structure, clarity, composure and a growth mindset.

I’m a PMP-certified Strategy and Transformation Project Manager with over 10 years of experience leading cross-functional teams and delivering complex projects in both public and private sectors. I bring a strong background in Agile and Waterfall methodologies, business transformation, and portfolio management. My experience spans organizations like the Federation of Canadian Municipalities, Giant Tiger, and Goldman Sachs, where I’ve successfully led ERP implementations, federally funded initiatives, and global CSR programs. I’m skilled at aligning project goals with business strategy, driving stakeholder engagement, and ensuring results through structured planning and adaptive execution.

A qualified Project Manager with a decade of experience in successfully delivering/supporting end-to-end projects across a range of industries. Experienced in managing multiple projects simultaneously, I am accustomed to championing relationships with key internal and external stakeholders. Hardworking, strong leadership skills and time management are just some of the skills I possess that enable me to deliver projects on time and within budget

With multiple decades of regulatory and cybersecurity compliance, certifications, and event management, I have learned the hard way it is always best to be ahead of the curve and keep a close eye on regulatory requirements and mitigate risk as it relates to PII (Personally Identifiable Information) and PHI (Protected Health Information). I have worked with many companies that have 1) discovered gaps and risk and 2) opened up new verticals because their operating practice was in compliance with HIPAA or NIST (version may vary), just as examples, and were able to then sell into healthcare and MSP verticals.

Innovation strategist and program lead with 30+ years of experience bridging deep tech, business strategy, and implementation. I specialize in guiding organizations through complex digital transitions — from emerging technologies like AI, robotics, and sensor analytics to embedded adoption within mobility, infrastructure, and industrial environments. My background spans product innovation, corporate development, startup creation, and digital ecosystems — always focused on aligning long-term vision with operational reality. Comfortable at the intersection of IT, OT, and field execution, I help teams turn strategy into measurable outcomes.

With over 25 years in the game, I've worn many hats, be it CTO, Architect, founder, fixer. What’s stayed consistent is my ability to connect the dots between high-level strategy and hands-on delivery. Whether it’s untangling a legacy mess, building a greenfield platform, or steering a business through digital chaos, I bring calm, clarity, and results. I've led transformations across insurance, finance, health tech, logistics, and more — usually where the stakes are high and the timelines tight.

I’m a hands-on, results-driven HR executive with a strong track record of success throughout my career. Known for rolling up my sleeves and getting things done, I work closely with leadership to drive organizational performance through smart, people-first strategies. With deep expertise across all facets of HR—including change management, talent acquisition, employee rewards, employee relations, leadership development, and more—I align people strategies with business goals to create high-impact outcomes. I specialize in navigating companies through high-growth phases, turnarounds, and complex restructures. As a trusted advisor on workforce planning, succession, DE&I, and organizational design, I’m passionate about building high-performance cultures and boosting employee engagement. My leadership style blends big-picture thinking with practical execution, ensuring that strategy translates into results. Industry experience spans retail, eCommerce, technology, sales operations, call centers, manufacturing, logistics, warehousing, and direct selling. I’m also highly skilled in HRIS and ATS platforms including Workday, Taleo, ICIMS, Greenhouse, ADP, Oracle Fusion, UKG, Dayforce, and more, as well as Zendesk for ticketing. Creative, energetic, and agile—I thrive in fast-paced, evolving environments and bring both vision and grit to every challenge.

28 years experience in the fintech space driving product evolution, creating operational efficiencies and driving double digit growth for organizations of any size. My skills are transferable to any industry as they are built on the foundation of solid processes and best practices learned from several small to very large organization. I would be an asset to anyone who needs assistance.

Experienced and Qualified CIMA Accountant

I am a qualified lawyer who can also attend before the higher courts.

With a career built at the intersection of innovation, strategy, and project leadership, I bring not only experience but also a renewed passion and energy to every collaboration. After years in executive roles within major companies, I now focus on helping organizations and people grow through impactful projects that combine agility, creativity, and purpose. I believe that technology is not the end goal, but a powerful means to create meaningful solutions. Today, as an independent Project Manager and consultant, I thrive on building bridges between ideas and execution — always guided by people, learning, and continuous improvement.

I am Mexican. I am in Queretaro city. I love riding my bike in the mountains every weekend. I love traveling. Also, I love reading books like novels and fantastic ones.