Promoted through Director and Senior Director roles to VP and General Manager of Good Chemistry, leading brand, creative, product, and marketing strategy for ILLUME — a vertically integrated fragrance and design house. Drove company growth from $8M to $100M in revenue by transforming ILLUME from a contract manufacturer into a nationally recognized, design-led brand portfolio. Built and scaled an internal creative, product, and marketing organization of 20+, integrating brand strategy, design, and digital under one unified vision. Founded and led Good Chemistry, a clean, ingredient-transparent fragrance brand that became a top performer at Target and Whole Foods, achieving 200x growth and recognition on BeautyMatter’s Future 50 list. Expanded omnichannel presence, launching DTC and Amazon as top-five revenue streams while driving exclusive partnerships with Target, Anthropologie, West Elm, Magnolia, and CB2. Oversaw $5M+ annual marketing budget, aligning spend to measurable growth KPIs and margin improvement. Partnered with private equity ownership on brand strategy, category expansion, and enterprise value creation leading to multiple transactions. Shaped culture and retention, sustaining 50%+ team loyalty over a decade by designing systems that foster creativity, accountability, and growth.