I help emerging and mid-market consumer brands build the systems, stories, and strategies that turn creativity into growth. As a Fractional CMO, I bridge brand and business strategy—aligning creative vision, product innovation, and go-to-market execution to drive measurable results. My approach is equal parts operator and architect: clarifying positioning, strengthening teams, and shaping marketing infrastructure that scales. What’s included in a typical retainer: • Brand & growth strategy (positioning, architecture, GTM roadmap) • Marketing leadership and team development • Channel planning (DTC, retail, digital, influencer, PR) • Campaign and content oversight • Budget planning, KPIs, and performance management • Founder and investor advisory sessions I work best with brands that are ready to evolve—founder-led or PE-backed teams who want clarity, accountability, and creative rigor.