Transportation, Logistics, Supply Chain and Storage
Technology, Information and Media
Retail
Professional Services
Manufacturing
Hospitals and Health Care
Holding Companies
Financial Services
Entertainment Providers
Consumer Services
Administrative and Support Services
Active

Elsbeth Hurry

Fractional COO: Turning Vision into Aligned, Scalable Growth Across All Functions. I help founders and executive teams move from complexity to clarity by aligning people, systems and strategy. With 20+ years leading integration, transformation and commercialization across healthcare, technology and emerging ventures, I specialize in creating structure where it’s needed most. I’ve built and scaled new ventures, led billion-dollar integrations and guided early-stage teams toward sustainable growth. My approach combines business rigor with empathy and accountability. I bring calm focus, measurable results and the confidence that what’s built will last.

About me

Tenacious, Strategic Leader | Building Alignment and Scalable Growth Across All Functions I help innovative organizations grow stronger by translating vision into execution. With more than 20 years leading integration, transformation and commercialization across healthcare and technology, I align teams, systems and strategy to accelerate performance and deliver measurable results.

Jurisdiction

United States | Hong Kong S.A.R. | Malaysia | Singapore | India | Spain | Portugal | United Kingdom

Experience

Seniority LevelC-Suite
Years of Experience20+ years
Current StatusActive
Fractional COO & Strategic Advisor
2018 - Present

Provide hands - on operational leadership and commercialization strategy for founders and growth - stage companies seeking clarity, structure and results. • Founded and commercialized a SaaS - based compliance platform enabling retail sales of regulated products through secure eligibility verification. Oversaw full product lifecycle (from concept through launch) achieving early recurring revenue with 30% B2C adoption, over 80% repeat use and B2B ROI within six months. • Founded and led Propitious Technologies through prototype development of an energy - harvesting hardware bolt - on system that doubles fuel efficiency and fleet intelligence through real - time data analytics. Established OEM partnerships and go - to - market strategies with major industry players. • Positioned and supported the successful sale of small to mid - sized companies through operational readiness, financial modeling and strategic narrative development that enhanced investor confidence and transaction outcomes. • Guided commercialization and integration readiness for emerging ventures, advising on governance, leadership alignment and scalable systems.

Director, Business Development & Integration / Marketing
2007 - 2018

Directed business development, integration, and marketing initiatives across multiple billion - dollar acquisitions. Partnered with Finance, HR, IT, Regulatory, and Sales to align systems and culture for long - term performance. • Led integration of the $1.5B Neurovascular acquisition aligning operations, systems and customer engagement. • Managed integration of multiple acquisitions (Paramed, Gaymar, Concentric and Surpass Medical) enabling new market entry and innovation. • Partnered with commercial leaders to develop new sales and marketing structures ensuring field alignment and customer continuity. • Built and led cross - functional teams improving efficiency and consistency across multiple regions. • Directed all marketing functions for an acquired business unit integrating brand, product, and field strategies to strengthen market share and revenue growth.

Area Managing Director, Southeast Asia & Sales Operations Director, Asia
1993 - 2006

Began in engineering before expanding into leadership roles across manufacturing, HR, sales operations, and regional management, culminating in building and scaling multi - country operations and integration across Asia - Pacific. • Established new legal entities and operating structures across 15 markets connecting them to U.S.- based systems and leadership. • Implemented SAP regionwide improving visibility, cost control, and delivery speed. • Developed regional leadership teams and operational playbooks that supported over 70% growth in two years. • Directed training and operational oversight for field technical support teams assisting physicians in cardiac implant procedures. • Additional roles included Sr. HR & Sales Operations Manager (in Indianapolis, IN) Manufacturing Documentation Systems & Admin Manager and Manufacturing Engineer – Electrical Hybrid / Carrier (in Arden Hills, MN)

Educations

Masters of MBA - FinanceIndiana University & Purdue University
NaN - Present
Degree of BS in Mechanical Engineering & Biomedical EngineeringUniversity of Illinois
NaN - Present

Skills

Core skills10
Languages1

Skills

Tenacity
strategic planning
business operations
cross-functional integration management
process & system optimization
GTM strategy & alignment
M&A, Diligiene & Post-Merger Integration
KPI Development / Data-Driven Decisions
Change Management & Transformation
Leadership Development & Team Alignment

Languages

English

Services