Construction
Manufacturing
Professional Services
Financial Services
Holding Companies
Real Estate and Equipment Rental Services
Transportation, Logistics, Supply Chain and Storage
Active

George B

Managing Partner, Chief Commercial Officer

About Me

After 35 years in boardrooms and leadership teams, one thing is clear: decisions matter more than plans. Experienced C-level executive, Board Member and Non-Executive Director with 35 years across automotive, BIG4 consulting, real estate investment & asset management, and manufacturing — working with globally recognised and listed organisations. My work sits at the intersection of strategy, governance, and execution, supporting boards and leadership teams as complexity increases: growth, transformation, M&A, family & corporate governance, succession, and cross-border expansion. I am particularly active in board governance and advisory settings, where value is created not through intervention, but through judgment, independent challenge, and strategic clarity. My focus is helping organisations make better decisions — earlier, and with fewer unintended consequences. I have extensive experience in family business governance and succession, M&A, and strategic business development, translating long-term ambition into sustainable performance and profitability. I am the author of the Family Business Governance Manual for the Athens Chamber of Commerce, the author of the novel - family business manual "Navigating 3 Circles", a founding member of the Greek Chapter of the Virtual Advisory Board (VAB), and a member of the Fortune Greece Network of senior business leaders across Greece and Europe. Certified in Family Business Advisory, ESG & Sustainability, Executive Coaching, and Sales & Leadership Development. Currently focused on supporting boards and businesses in unlocking value, managing complexity, and safeguarding long-term continuity.

Jurisdiction

Bulgaria | Greece | Germany | Austria | Italy | Romania | Cyprus | Switzerland | Sweden | Belgium

Experience

Seniority LevelC-Suite
Years of Experience20+ years
Current StatusActive
Founder & Managing PartnerStrategize L.P.
2024 - Present

Strategize is a boutique consulting firm specializing in family business services, strategy, M&A, board advisory, and real estate advisory. We empower business owners and leaders to achieve sustainable growth, smooth succession, and effective leadership transitions.

Partner, Board MemberVerallis S.A.
2017 - Present

Verallis stands as Greece’s largest and most trusted firm in cost optimization, procurement strategy, and performance intelligence—helping organizations unlock sustainable growth through data-driven efficiency. Across more than 650 projects, our clients have achieved average savings of 24%. I am the Head of Business Development and Growth activities and coordinator of Business Development Partners.

Chief Operating Officer | Head of Asset Management | Head of Risk & Governance | Board MemberPremia Properties REIC
2021 - 2024

Premia Properties REIC is a leading Properties Investment Company, listed in the Athens Stock Exchange market. Roles: Chief of Operations and Head of Portfolio Asset Management. Also, responsible for ESG / Sustainability, Marketing, HR and Risk Management operations in the company.

Group General Manager, Chairman of the BoardZeritis Group of Compannies
2018 - 2021

Managing Group's activities. Zeritis Group is a global expert in the tissue paper and waste paper recycling with operations in Bulgaria, Egypt and Hungary. The Group is also present in the Real Estate sector, owning and managing over 400,000 m2 of industrial, commercial and residential buildings in Greece, Bulgaria and Hungary.

Director, AdvisoryKPMG Greece
2009 - 2018

Head of Consulting for Family Businesses. Head of Training & People Development Services. Head of of KPMG Business Events organizing.

General ManagerSfakianakis Group of Companies
1998 - 2009

General Manager of Cadillac Hellas, the official importer and exclusive distributor of Cadillac, Corvette, Chevrolet and Hummer vehicles for Greece, Bulgaria and Cyprus. The position had full P&L responsibilities, having outlets throughout Greece, Bulgaria and Cyprus, Up to 11/2003, General Manager - Executive Lease SA / Enterprise Rent a Car, a leading operating leasing company in Greece, and the exclusive operator of Enterpise rent a car, Alamo rent a car and National car rental in Greece and Bulgaria. The company operates two sectors with a fleet of over 10.000 vehicles through 60 branches throughout Greece, with an annual turnover of over euro 40 millions and a clientele of more than 2.000 corporate and 100.000 retail customers. The position had full P&L responsibility

Education

Degree of Business AdministrationThe American University of Greece - Deree College
1978 - 1984
Masters of MBA, Marketing Management Canterbury University
1993 - 1996
Diploma of International Culture Management Program for Inchcape PLC Directors Hult Ashridge Executive Education
1997 - 1998

Certification

Total Certifications5

Strategic Management

ALBA Graduate Business School

1996 - 1997

Family Business Advisor

Family Enterprise Foundation

2015

Intelligence Leadership Executive Coaching Certification

John Mattone Global

2017

Sales & Management Trainner - Train the Trainners

Sandler Training

2011

ecoDa - Non Executive Director Club - Member of the Board

Skills

Core skills7
Languages4

Skills

PL Responsibility
Leading Cross-Cultural Organizations
Mergers & Acquisitions
Business and People Development at C-Level
Cost Optimization and Reduction
Property Investment
Asset Management

Languages

English (British)
English
German
Greek

Services