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Stacey Seronick

Fractional Head of Design | Design Org Strategy, Operational Excellence & Talent Development

About Me

Looking for design leadership and operational expertise without committing to a full-time executive hire? I help startups, scale-ups, and growing companies build, scale, and optimize their design organizations while establishing operational excellence — from establishing design practice to enterprise-wide transformation. As a fractional design executive with 25+ years of experience, I specialize in: • Building and scaling design teams, operations, and organizational capability • Establishing design performance frameworks and metrics-driven decision-making • Leading talent development strategy, career progression systems, and onboarding infrastructure • Driving product excellence through user-centric design and AI/ML integration • Aligning design strategy with business objectives and cross-functional stakeholder needs • Optimizing operational processes, resource allocation, and team effectiveness I’ve led design education and organizational development for 2,500+ designers at IBM, directed product and research strategy at healthcare AI startup Catalia Health (generating $2M in client growth), and managed AI product platforms serving 70+ million consumers at Wells Fargo. I bring a hands-on, outcome-oriented approach with the operational mindset of a COO and the strategic depth of a design leader: 15%+ productivity improvements, 99%+ engagement rates, 35% satisfaction increases, and 150% efficiency gains. Let’s connect if you need strategic design leadership, organizational transformation, or a partner to scale your design function with operational rigor and measurable impact.

Jurisdiction

United States

Notable Employer

  • Senior Manager, Design Education, Career & Practices at IBM
  • AI Product Manager & Content Strategist at Wells Fargo

Experience

Seniority LevelExecutive
Years of Experience6-10 years
Current StatusActive
Senior Manager, Design Education, Career & PracticesNotable
2019 - 2026

Developed internal enablement platforms, impacting organisation-wide talent development for 2,500+ designers and researchers. Established product management discipline focusing on stakeholder needs and measurable success metrics. Co-designed performance frameworks with executives, boosting team productivity by over 15%. Scaled immersive learning platform by 2x annually, achieving greater than 99% engagement and greater than 95% confidence improvement. Enhanced onboarding infrastructure, reducing time-to-productivity and elevating new hire engagement by 40%. Drove iterative SaaS product releases, improving Net Promoter Score from -20 to +25 in 12 months. Fostered cross-functional alignment, ensuring effective stakeholder collaboration. Championed metrics-driven decision-making, influencing executive strategies

Strategic Design & Business Consultant
1997 - Present

Developed strategic design and product solutions for global clients, including Pfizer, monster.com, Volkswagen, and Novartis. Enhanced brand engagement and customer satisfaction through innovative product and service design practices. Drove measurable improvements in client outcomes Championed design strategies that aligned with business goals. Orchestrated cross-functional collaboration for project success.

Head of Service Design and Patient Research
2018 - 2019

Directed product management and research practices at healthcare AI startup. Spearheaded design of patient support platform for $6M client, boosting user satisfaction by 35% and generating $2M in new client growth through extensive user research. Championed cultural shift towards user-centric design, embedding research in agile processes, reducing feature development cycles by 25%. Facilitated cross-functional strategy off-sites, enhancing speed-to-market and team alignment through structured collaboration. Drove product development from concept to launch. Cultivated a customer-centric strategy across teams. Orchestrated cultural transformation initiatives. Enhanced collaboration through strategic facilitation.

Founder, CEO
2014 - 2015

Founded and led Cosine Couture, driving all operational, strategic, and technical decisions. Developed international fashion brands with sustainable supply chains and ethical labor standards, implementing a scalable 'pod model' for mobility. Launched innovative fashion brands focused on sustainability. Organised and executed 10+ profitable events for stakeholders. Spearheaded strategic planning and P&L ownership, enhancing operational excellence

Global Director of Product Quality Platforms & Regional Studio Director
2007 - 2013

Directed global product quality platforms and regional studio operations. Oversaw $10M budget and daily activities across multiple production sites, optimising resource allocation for sustainable growth. Enhanced service delivery through strategic quality standards and training implementation. Achieved 10%+ operational cost savings and 95%+ productivity improvements. Spearheaded infrastructure investments, driving significant operational efficiencies. Championed consistency in service delivery across 24/7 distributed teams. Drove performance improvements through targeted team training and quality initiatives.

AI Product Manager & Content StrategistNotable
2015 - 2018

Oversaw development of AI-powered platforms for 70+ million consumers. Guided a team through significant organisational changes, delivering enhanced operational efficiency and customer satisfaction. Developed AI-driven customer support platform, boosting satisfaction scores by 30% and operational efficiency by 150%. Led a team of 20 through a 95% headcount reduction, coordinating cross-functional teams to create a scalable chat architecture. Designed onboarding infrastructure, cutting onboarding time by 50% and enhancing team performance. Executed strategic build-vs-buy decisions for conversational AI, aligning immediate needs with long-term goals.

Education

Masters of Business Administration Quantic School of Business and Technology
2020 - 2021
Masters of Human-Computer Interaction and DesignUniversity of California, Irvine
2016 - 2017
Degree of Intuitive InteractivityBennington College
1994 - 1998

Skills

Core skills8
Languages1

Skills

Generative user research
Employee experience design
Employee activation
Corporate development
Executive and career coaching
Design for AI
LLM and conversational design
Multi-modal design

Languages

English

Services