Marketing executive with 15 years of international experience in high tech B2B, SaaS, and digital transformation across EMEA. Proven track record in turning complex tech solutions (IoT, SaaS, Cloud, HR Tech, Satellite Communications) into compelling value propositions for European B2B markets, while consistently exceeding pipeline and revenue targets in high-growth environments. Expert in demand generation through multi-channel campaigns (digital, events, ABM, content, PR) and go-to-market planning. Skilled in process optimization and ROI clarity, with strong expertise in data-driven reporting, spend optimization, and sales alignment. Known for orchestrating seamless collaboration between marketing, sales, product, and finance teams across cultures, creating integrated frameworks that maximize operational efficiency and ROI. Experienced in sales enablement and conversion optimization. Adept at ecosystem and community building through partner engagement, industry associations, and reseller networks. Provides leadership with clear visibility on marketing performance while transforming marketing investments into sustainable growth engines. Native French and English, fluent German (C1)