Hello, I'm Gax.

I'm a senior marketing and growth executive with 15+ years of experience building brands​,​ scaling customer acquisition​,​ and leading high-performing teams across tech​,​ fintech​,​ and Web3. I've held leadership roles at Amazon​,​ Uber​,​ and American Express​,​ and later transitioned to startup and protocol environments​,​ where I’ve driven growth across DeFi​,​ NFTs​,​ onchain commerce​,​ and digital marketplaces. As founder of Factor44​,​ I now work as a fractional CMO and advisor​,​ helping companies go from zero to scalable—from brand and go-to-market strategy to performance​,​ content​,​ and community. My focus is on driving real business outcomes through sharp positioning​,​ integrated growth systems​,​ and team execution. I’ve led marketing organizations of 130+ people​,​ managed $100M+ in media budgets​,​ and launched products in over 30 markets. I thrive where strategic clarity meets operational intensity—and I bring both.