Hello, I'm Lacey McDaniel.
Visionary Marketing & Creative Executive | Driving Innovative & Results-Driven Campaigns | B2B, B2C & DTC Results-driven marketing executive with 15 years of experience in brand growth, revenue-driving, innovation, and profitability across diverse industries. Skilled in leading cross-functional teams to develop high-impact marketing strategies that enhance brand visibility, customer engagement, and revenue. Expertise in both digital and traditional marketing, campaign execution, and managing large budgets for lead generation, content creation, creative projects, and media buying.
Details
- Years of Relevant Experience10-15 years
- Seniority LevelC-Suite
- Highest Level of EducationMasters
Current / Most Recent Job Title
Fractional CMO & Creative Director
Current / Most Recent Employment
Newsboy Marketing & Publishing
Specific Jurisdictions That I'm Qualified In or Can Cover
United States
Skills
Marketing & Branding Strategy Art & Creative Direction KPI Data Analysis Budget Strategy & Management Marketing Content Management Content Strategy Editing & Proofreading SEO Expertise Branding Strategy Digital Marketing Project Management Team Leadership SEM Trends Market Research Email Marketing Social Media Script Writing Blogging UX/UI Design Typography & Graphics
Areas of Professional Interest
Helping businesses accelerate their marketing and brand.