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Hello, I'm Kelly M.

I’m a Fractional CMO and Chief Growth Officer with 20+ years of experience helping 150+ global brands and 40+ startups go from early traction to sustainable scale. Whether you’re pre-revenue or ready to explode into new markets​,​ I bring a proven​,​ metrics-driven approach to launch​,​ growth​,​ and GTM alignment. Scaled a fintech brand 6x in 9 months​,​ launching in 42 countries Drove 59% subscription growth in 6 months for a DTC wellness brand Helped a medical device brand expand into 7 countries and grow revenue 6x Took a boutique fitness brand from 2 to 55+ locations through local-first GTM Brought a home construction brand to Home Depot​,​ White Cap​,​ and eComm I’m the partner you bring in when you’re ready to test fast​,​ optimize ruthlessly​,​ and drive real traction—across performance​,​ lifecycle​,​ product marketing​,​ and brand. Strategy meets scrappy execution. Big-picture clarity with hands-on delivery. Specializing in Seed to Series B​,​ B2C​,​ B2B​,​ CPG​,​ SaaS​,​ health​,​ wellness​,​ mission-based and subscription brands. Available 10–20 hours​/​week. Based in the U.S. and open to travel. Let’s build something that sticks.

Details

  • LocationUnited States
  • Years of Relevant Experience20+ years
  • Seniority LevelC-Suite
  • Consulting Rate3000
  • Highest Level of EducationMasters

Current / Most Recent Job Title

Fractional Chief Marketing Officer​/​Fractional Chief Growth Officer

Current / Most Recent Employment

Integrating Marketing

Industry

    Specific Jurisdictions That I'm Qualified In or Can Cover

    • Global

    Language(s)

    • English

    Professional Membership / Certification

    Pavilion Member

    Skills

    Go-to-Market StrategyBrand StrategyProduct MarketingSubscription GrowthRetentionB2B MarketingB2C MarketingDTC MarketingDigital MarketingE-commerce StrategyCAC/LTV OptimizationGlobal ExpansionMarket EntryLifecycle MarketingPerformance MarketingTeam LeadershipTalent DevelopmentConversion Rate OptimizationPublic RelationsCommunicationsSEO/SEMPaid Media (Google Ads, Meta Ads)Marketing Automation (HubSpot, Marketo, Salesforce)ForecastingCohort ModelingOmni-Channel MarketingCreative DirectionCampaign DevelopmentBrand ManagementIntegrated Marketing

    Areas of Professional Interest

    High-growth startups (especially Pre-Seed to Series B)Subscription-based business modelsHealth, beauty, and wellness brandsGlobal brand expansion and localizationMission-driven and purpose-led companiesFinTech, MedTech, and regulated industriesCreative storytelling and brand buildingScaling DTC and eCommerceData-informed strategy and performance marketingTeam-building and cross-functional leadershipCustomer lifecycle marketing and retentionMentoring marketing leaders and emerging talent