Hello, I'm Kelly M.
I’m a Fractional CMO and Chief Growth Officer with 20+ years of experience helping 150+ global brands and 40+ startups go from early traction to sustainable scale. Whether you’re pre-revenue or ready to explode into new markets, I bring a proven, metrics-driven approach to launch, growth, and GTM alignment. • Scaled a fintech brand 6x in 9 months, launching in 42 countries • Drove 59% subscription growth in 6 months for a DTC wellness brand • Helped a medical device brand expand into 7 countries and grow revenue 6x • Took a boutique fitness brand from 2 to 55+ locations through local-first GTM • Brought a home construction brand to Home Depot, White Cap, and eComm I’m the partner you bring in when you’re ready to test fast, optimize ruthlessly, and drive real traction—across performance, lifecycle, product marketing, and brand. • Strategy meets scrappy execution. Big-picture clarity with hands-on delivery. • Specializing in Seed to Series B, B2C, B2B, CPG, SaaS, health, wellness, mission-based and subscription brands. • Available 10–20 hours/week. Based in the U.S. and open to travel. Let’s build something that sticks.
Details
- LocationUnited States
- Years of Relevant Experience20+ years
- Seniority LevelC-Suite
- Consulting Rate3000
- Highest Level of EducationMasters
Current / Most Recent Job Title
Fractional Chief Marketing Officer/Fractional Chief Growth Officer
Current / Most Recent Employment
Integrating Marketing
Industry
Specific Jurisdictions That I'm Qualified In or Can Cover
- Global
Language(s)
- English
Professional Membership / Certification
Pavilion Member
Skills
Go-to-Market StrategyBrand StrategyProduct MarketingSubscription GrowthRetentionB2B MarketingB2C MarketingDTC MarketingDigital MarketingE-commerce StrategyCAC/LTV OptimizationGlobal ExpansionMarket EntryLifecycle MarketingPerformance MarketingTeam LeadershipTalent DevelopmentConversion Rate OptimizationPublic RelationsCommunicationsSEO/SEMPaid Media (Google Ads, Meta Ads)Marketing Automation (HubSpot, Marketo, Salesforce)ForecastingCohort ModelingOmni-Channel MarketingCreative DirectionCampaign DevelopmentBrand ManagementIntegrated Marketing
Areas of Professional Interest
High-growth startups (especially Pre-Seed to Series B)Subscription-based business modelsHealth, beauty, and wellness brandsGlobal brand expansion and localizationMission-driven and purpose-led companiesFinTech, MedTech, and regulated industriesCreative storytelling and brand buildingScaling DTC and eCommerceData-informed strategy and performance marketingTeam-building and cross-functional leadershipCustomer lifecycle marketing and retentionMentoring marketing leaders and emerging talent
My listings (6)
- $200.00 per hourGrowth Accelerator: 60-Min Strategy Call with fCMO/fCGO
- $150.00Growth Jumpstart: 60-Min Intro Call to Help Scale Your Brand
- $3,000.00Fractional CMO/CGO for Hire: From $3k/month
- $3,000.00Scale smarter with fixed rate Fractional CMO/CGO
- $200.00 per hourI help brands grow—faster, smarter, and with staying power.
- $200.00 per hourFractional CMO—growing faster, smarter, and more affordably