Welcome to my profile. I’m a future-facing, data-driven marketing firestarter who builds growth engines that scale. Over 20+ years leading cross-functional teams, I’ve delivered $2.2B+ in revenue impact by turning AI, ABM, and performance marketing into a predictable pipeline across Legal & Legal Tech, Healthcare/Digital Health, SaaS, PropTech, Web3, Sustainability/Energy, Fintech/Financial Services, Insurance, Travel/Hospitality, and Media/Publishing. My approach starts with category clarity and ICP focus, then moves fast from strategy to execution. In Legal/PI, I modernized brand and demand for a myriad of organizations— noted wins with generating qualified leads up 500% in 90 days, website conversion up 220%, CPL down from $1,210 to $187, CAC down 47%, and MQL→SQL up 68%. Across networks like Pound Pain Technology, 411-PAIN, and 833-GOT-PAIN, campaigns produced +900–1,200% spikes in qualified case leads, unlocking millions in recoverable case value within 24 months. I have a talent for creating compelling narratives and organizational messaging that increase brand awareness, lift consumer traffic, and drive bottom-funnel conversions. I am also noted as a change agent, navigating through all levels of an organization to secure commitment for transformation initiatives. I know I am only as good as the teams I lead, so I take time to develop, coach, and mentor each team member for growth and success. As a result, I can create a cohesive environment with high levels of engagement and performance. How I deliver: strategy to scale—Strategic Planning & Execution, Marketing Transformation, Category Design, ABM, Demand Gen, Product & Performance Marketing, Omnichannel & Cross-Platform, Programmatic, SEO/SEM, Paid Social, Content & Email/CRO—stitched to RevOps (Salesforce, HubSpot, Marketo), Marketing Automation, and AI/ML model development (predictive scoring, creative/bid optimization, LTV/CAC forecasting) with Data Analytics & Actionable Insights and multi-touch attribution. Thought Leadership, Omnichannel Marketing Campaigns, Digital Marketing, Social Media Marketing, Brand Awareness & Management, Strategic Alliances / Partnerships, Account Based Marketing, AI & Machine Learning Model Development, Data Analytics & Actionable Insights, Marketing Automation, Stakeholder Relationship Management, Process Methodologies, Programmatic Marketing, Product/Performance Marketing, Cross-Platform Marketing, Staff Development & Leadership. Thank you for your time; I look forward to connecting with you soon.