I am an ecommerce and retail strategist with over a decade of experience helping brands scale, differentiate, and expand into new markets. I specialise in shaping consumer-centric strategies that drive brand differentiation, loyalty, and sustainable growth. Having worked across fashion, FMCG, beauty, home, and pet industries, I bring a holistic understanding of consumer behaviour, global market trends, and retail transformation. I help brands navigate new markets, optimise go-to-market strategies, and scale across channels, delivering bespoke, actionable strategies that challenge conventional thinking. With expertise in ecommerce, omnichannel growth, and customer experience, I create solutions that resonate with today’s consumers and drive measurable impact.