Hello, I'm Shannon L.
I am an ecommerce and retail strategist with over a decade of experience helping brands scale, differentiate, and expand into new markets. I specialise in shaping consumer-centric strategies that drive brand differentiation, loyalty, and sustainable growth. Having worked across fashion, FMCG, beauty, home, and pet industries, I bring a holistic understanding of consumer behaviour, global market trends, and retail transformation. I help brands navigate new markets, optimise go-to-market strategies, and scale across channels, delivering bespoke, actionable strategies that challenge conventional thinking. With expertise in ecommerce, omnichannel growth, and customer experience, I create solutions that resonate with today’s consumers and drive measurable impact.
Details
- Location
- Years of Relevant Experience10-15 years
- Seniority LevelDirector
- Consulting Rate (Hourly)175
- Level of EducationDegree
Industry
Specific Jurisdictions That I'm Qualified In or Can Cover
Professional Membership / Certification
Bachelor of Commerce in Toronto, Canada
Your Skills
Strategic Thinking – naturally approach projects with a clear strategic lens, whether building a business plan, defining customer journeys, or refining brand positioning. Brand Development – strong ability to create, refine, and bring brands to life, with a focus on storytelling, customer trust, and emotional connection. Ecommerce Expertise – deeply understand ecommerce operations, customer acquisition strategies, marketplace models, and scaling online businesses. Consumer Insight and Trend Analysis – identifying consumer behaviour shifts, market opportunities, and translating them into actionable business strategies. Execution and Project Management – operationalise strategies, setting clear milestones, managing multiple moving parts (like partnerships, legal work, marketing), and driving them forward.
Professional Interests
Brand Building and Storytelling – creating brands that feel emotionally resonant and authentic, especially around trust and quality. Consumer Behaviour and Trends – how consumer expectations evolve and how brands can stay culturally relevant. Entrepreneurship and Startups – motivated by building new businesses from the ground up and enjoy the challenge of bringing ideas to life. Ecommerce Innovation – interested in how digital experiences (marketplaces, personalisation, community building) can redefine traditional retail models.