Hello, I'm Nicki S.

After years of B2B marketing across APAC​,​ here's what I know: every market is different. What works in Australia falls flat in Japan. What resonates in Singapore might completely miss the mark in Korea. That’s where I come in. I help tech and fintech companies navigate the complexity of APAC expansion. Whether you're a startup testing your first international market or an established company ready to scale across the region​,​ I understand the challenges you're facing. My approach is simple: take what's proven in your home market​,​ then adapt the messaging​,​ channels​,​ and campaigns for each APAC country. Speaking fluent Japanese helps​,​ but what really matters is knowing how to create conversations that convert across cultures. What I do: • APAC market entry strategy • Demand generation that delivers pipeline • Build high-performing marketing teams • Enterprise-focused ABM programs • Content and campaigns that resonate across cultures Markets I know well: Australia​,​ China​,​ Hong Kong​,​ India​,​ Japan​,​ Korea​,​ Taiwan​,​ and ASEAN.