Hello, I'm Katherine P.
I have over 30 years of experience creating award-winning Communications and Marketing strategies that drive innovation, revenue, profit, market differentiation and value creation. I am recognized for transforming an organization’s vision and strategies into cohesive, progressive messages that resonate with target audiences. Fluently bilingual in English and French, I am forward-thinking and influential in building trust with Boards, executives, customers, industry influencers, governments and the media. I have served as a strategic communications executive in both the private and non-profit sectors and has experience in the Communications, Consumer Products, Healthcare, Medical Devices, Automotive and Amateur Sport sectors. I have served on multiple Boards and advised governments on health/human services and Indigenous economic empowerment. Throughout my career, I have been responsible for managing organizations’ reputations with customers, media, stakeholders and community groups as well as leading brand management, communications, marketing, crisis management, corporate responsibility, Indigenous affairs and diversity, equity & inclusion to help organizations achieve their goals. In addition to my experience teaching Communications Strategy at the college level, I also provide executive training and coaching for media spokespersons as well as crisis management training and strategy development. I have presented at national and international conferences on a range of topics including communications strategy, diversity, equity and inclusion, corporate social responsibility, and leadership. In addition to Canada, I have also worked in the US and Australia. I have an Honours degree in Rhetoric and Professional Writing from the University of Waterloo, a Management Certificate from Carleton University with a concentration in Marketing, and a Diploma in International Trade from FITT.
Details
- LocationCanada
- Years of Relevant Experience20+ years
- Seniority LevelExecutive
- Consulting Rate (Hourly)200
- Level of EducationDegree
Industry
- Administrative and Support Services
- Education
- Hospitals and Health Care
- Oil, Gas, and Mining
Specific Jurisdictions That I'm Qualified In or Can Cover
Language(s)
- English
- French
Your Skills
- Corporate & team leadership, strategy & change management - Business transformation & CEO transitions - Development of brand building thought leadership campaigns - Design and launch podcast series - Develop integrated digital marketing activation strategies - Expertise in corporate responsibility, ethical business practices, sustainability and DEI practices - Crisis communications - Organizational leadership & employee engagement - Creation / rebuilding of Communications departments - writing, public speaking
Professional Interests
Strategy development media relations crisis communications executive coaching (presentation skills, media spokesperson, crisis) team development / department restructuring