Humiint

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Hello, I'm Katherine P.

I have over 30 years of experience creating award-winning Communications and Marketing strategies that drive innovation​,​ revenue​,​ profit​,​ market differentiation and value creation. I am recognized for transforming an organization’s vision and strategies into cohesive​,​ progressive messages that resonate with target audiences. Fluently bilingual in English and French​,​ I am forward-thinking and influential in building trust with Boards​,​ executives​,​ customers​,​ industry influencers​,​ governments and the media. I have served as a strategic communications executive in both the private and non-profit sectors and has experience in the Communications​,​ Consumer Products​,​ Healthcare​,​ Medical Devices​,​ Automotive and Amateur Sport sectors. I have served on multiple Boards and advised governments on health​/​human services and Indigenous economic empowerment. Throughout my career​,​ I have been responsible for managing organizations’ reputations with customers​,​ media​,​ stakeholders and community groups as well as leading brand management​,​ communications​,​ marketing​,​ crisis management​,​ corporate responsibility​,​ Indigenous affairs and diversity​,​ equity & inclusion to help organizations achieve their goals. In addition to my experience teaching Communications Strategy at the college level​,​ I also provide executive training and coaching for media spokespersons as well as crisis management training and strategy development. I have presented at national and international conferences on a range of topics including communications strategy​,​ diversity​,​ equity and inclusion​,​ corporate social responsibility​,​ and leadership. In addition to Canada​,​ I have also worked in the US and Australia. I have an Honours degree in Rhetoric and Professional Writing from the University of Waterloo​,​ a Management Certificate from Carleton University with a concentration in Marketing​,​ and a Diploma in International Trade from FITT.

Details

  • LocationCanada
  • Years of Relevant Experience20+ years
  • Seniority LevelExecutive
  • Consulting Rate (Hourly)200
  • Level of EducationDegree

Industry

  • Administrative and Support Services
  • Education
  • Hospitals and Health Care
  • Oil, Gas, and Mining

Specific Jurisdictions That I'm Qualified In or Can Cover

Language(s)

  • English
  • French

Your Skills

- Corporate & team leadership, strategy & change management - Business transformation & CEO transitions - Development of brand building thought leadership campaigns - Design and launch podcast series - Develop integrated digital marketing activation strategies - Expertise in corporate responsibility, ethical business practices, sustainability and DEI practices - Crisis communications - Organizational leadership & employee engagement - Creation ​/​ rebuilding of Communications departments - writing, public speaking

Professional Interests

Strategy development media relations crisis communications executive coaching (presentation skills, media spokesperson, crisis) team development ​/​ department restructuring